Marketing Specialist

Job Type


Full-time

Description

Marketing Specialist

Location: Adairsville, GA and Acworth, GA

Help Build the Future of Compact Equipment Marketing

Yanmar Compact Equipment North America is growing, and we're looking for a digitally savvy Marketing Specialist to help drive demand generation, dealer engagement, and brand growth across North America.

Reporting to the Director of Marketing & Communications, this role is ideal for a marketing professional who thrives at the intersection of technology, data, and execution. You'll play a key role in developing and deploying campaigns that support sales growth, strengthen dealer relationships, and enhance the customer experience across multiple channels.

This is an opportunity to join a collaborative, fast-moving team supporting a growing dealer network, new product launches, and an evolving North American brand presence.

What You'll Do

Drive Demand Generation

• Build and execute campaigns using HubSpot, including workflows, landing pages, email nurture programs, forms, and lead generation initiatives
• Support paid media programs across Google Ads, LinkedIn, and social channels in partnership with agency partners
• Monitor campaign performance and optimize programs to improve lead quality, conversion rates, and return on investment

Support Commercial Growth

• Manage lead routing and data flow between HubSpot and Salesforce
• Partner with Inside Sales, Business Development Managers, and Commercial teams to support pipeline growth
• Maintain marketing data integrity and provide reporting on campaign performance and lead activity

Strengthen Dealer Engagement

• Support dealer marketing programs, communications, co-op activities, and marketing toolkits
• Maintain dealer-facing marketing resources and platforms
• Help ensure dealers have the tools and information needed to effectively represent the Yanmar brand

Execute Integrated Marketing Programs

• Support content development across digital, social, email, web, and print channels
• Coordinate campaign assets with agency partners and internal stakeholders
• Assist with public relations, social media, and brand communications initiatives

Support Events and Customer Engagement

• Assist with trade shows, dealer meetings, customer events, and corporate programs
• Manage lead capture processes and post-event follow-up campaigns
• Help maximize the value and impact of every customer interaction

Requirements

What We're Looking For

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 2-4 years of B2B marketing experience
• HubSpot certification or equivalent hands-on experience
• Google Ads, Google Analytics, or related digital marketing certifications preferred

Experience

• Marketing automation and campaign execution
• HubSpot campaign development and workflow management
• Salesforce lead management and reporting
• Paid digital advertising and performance marketing
• Marketing technology platforms, analytics tools, and digital marketing systems
• Event, trade show, or dealer marketing support

Skills

• Strong project management and organizational abilities
• Analytical mindset with the ability to interpret data and make recommendations
• Excellent written and verbal communication skills
• High attention to detail and commitment to quality
• Ability to manage multiple priorities in a fast-paced environment
• Comfortable learning and leveraging new technologies, including AI-enabled marketing tools

Why Yanmar?

At Yanmar Compact Equipment North America, we're Building With You . Our team supports dealers, customers, and communities across North America with equipment solutions designed to perform in demanding environments.

You'll join a collaborative organization where your work directly impacts business growth, customer engagement, and brand development. If you're looking for an opportunity to expand your skills, contribute meaningful work, and help shape the future of a growing global brand, we'd like to hear from you.