Social Media & Content Creator

This is a part-time position with room to grow. As our Social Media & Content Creator, you’ll be the voice, lens, and creative engine behind The Overlook’s digital presence. You’ll capture what makes this place special — the community, the movement, the culture — and translate it into content that connects, converts, and keeps people coming back. You’re not just scheduling posts. You’re building something. Content Creation & Social Media Develop and execute a consistent content calendar across Instagram and Facebook. Shoot, edit, and publish original photo and video content — gym culture, movement, events, community moments. Write compelling captions, stories, and copy that reflect The Overlook’s voice: energetic, inclusive, and authentic. Create and manage reels and short-form video content that grows our reach. Engage meaningfully with followers, comments, DMs, and tagged content. Marketing Support Support email and SMS campaigns as needed (graphics, copy, visuals) in partnership with leadership. Design and produce digital and print collateral for events, promotions, and programs using Canva or similar tools. Assist with event marketing — build hype before, capture it during, and extend it after. Help develop and maintain brand consistency across all digital touchpoints. Track performance metrics (reach, engagement, follower growth, conversions) and share regular insights. Stay ahead of platform trends, algorithm shifts, and content opportunities in the climbing + fitness space. Bring fresh ideas to the table — and execute on them. Job Requirements: Available to work in the gym a minimum 12-15 hours per week with room for growth or potential additional responsibilities. You are an active climber — you understand the culture, the movement, and what makes this community tick. You have a portfolio or examples of social media / content work you’ve done professionally or for a brand/organization. You’re self-directed and don’t need someone looking over your shoulder to get things done. You care about this industry and are genuinely excited to work in it. 1–3+ years of experience in social media management, content creation, or digital marketing. Strong photo and video skills — you know how to capture a moment and know what looks good. Canva experience for graphics and collateral design.Bonus: Experience with email platforms (SendGrid, Mailchimp, or similar) or SMS marketing Bonus: Background or interest in fitness, action sports, or lifestyle brand content As a member of The Overlook Boulder + Fitness team, you will receive: Competitive compensation Opportunities for professional growth Discounts on climbing gear Membership to The Overlook Boulder + Fitness #J-18808-Ljbffr The Overlook