Vice President, Clinical Decision Support

Vice President, Clinical Decision Support

Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician's Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb's), and an AI scribing platform (ScribbleVet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers.

At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values: We move fast because our mission matters, we put customers at the center of every decision, and we treat each other — and ourselves — with kindness and high standards.

A Sneak Peek of Your Role

This is a fully remote role.

The Vice President, Clinical Decision Support is responsible for the strategic, editorial, and commercial leadership of the company's clinical content portfolio, including Clinician's Brief, Plumb's Veterinary Drugs, and Standards of Care. This role owns the vision, performance, and long-term growth of these category-leading brands, with accountability for revenue, profitability, audience growth, brand strength, and editorial excellence.

Partnering closely with the CEO, Chief Product & Technology Officer, and executive leadership team, the Vice President, Clinical Decision Support helps shape company strategy by bringing together clinical expertise, market insight, audience understanding, and commercial acumen. This leader oversees a high-performing editorial organization while ensuring Instinct's content assets continue to serve as a strategic advantage across the company's software, decision support, AI, and workflow solutions.

As the steward of some of the most trusted brands in veterinary medicine, the Vice President, Clinical Decision Support sets the standard for how authoritative clinical knowledge is created, maintained, and delivered in an AI-enabled era. By balancing editorial integrity, business performance, brand leadership, and innovation, this role plays a central part in advancing Instinct's mission and shaping the future of veterinary medicine.

What You'll Do

Business and P&L Ownership

• Own the P&L for Instinct's Clinical Content business, including revenue, margin, growth investments, and multi-year financial planning across Clinician's Brief, Plumb's Veterinary Drugs, and Standards of Care.
• Own pricing, packaging, and monetization strategy across subscriptions, institutional and enterprise accounts, sponsorship, licensing, and platform attach. Set the commercial model for each brand and for the portfolio together.
• Lead capital allocation across the portfolio with the financial discipline of a business unit leader. Decide where to invest, where to compound, where to protect the base, and where to hold.
• Own the annual operating plan and forecast for the content business. Represent its performance, risks, and opportunities to the executive team and the board.
• Partner with sales to drive subscriber growth and retention, attach across the platform, content-driven NRR, and audience expansion are the outcomes you own.

Brand and Category Leadership

• Own brand strategy and architecture across the portfolio. Steward decades of equity in Clinician's Brief, Plumb's, and Standards of Care, and decide where each brand sharpens, stretches, or extends into new formats and audiences.
• Lead category positioning for Clinician's Brief, Plumb's, and Standards of Care. Define what excellence looks like in a veterinary clinical reference, and ensure Instinct sets that standard.
• Set portfolio strategy and prioritize investment across the brands. Decide which bets compound, which protect the base, and which open new ground, and sequence the work accordingly.
• Lead an AI-forward strategy for our content assets executing on both AI strategies for our editorial process and our content products for the AI future ahead.
• Integrate clinical evidence, competitive context, practitioner needs, and category trends continuously into editorial, brand, and investment decisions.
• Be the public face of Instinct's content business. Represent the portfolio with the veterinary profession, executive customers, the broader community, the press, and at the events that shape the category.

Partnerships, Ecosystem, and Inorganic Growth

• Own strategic partnerships and ecosystem relationships. Build durable relationships with reputable veterinary associations, leading academic programs, industry partners across pharma and distribution, and the contributors who define veterinary medicine.
• Lead sponsorship, licensing, and co-publishing relationships across the portfolio.
• Evaluate and pursue inorganic growth where it strengthens the portfolio: content asset acquisitions, contributor network expansion, and strategic alliances that compound our position.

Editorial Excellence and Operating Standard

• Hold the standard for editorial quality, integrity, and clinical authority as defined by team medical and editorial leaders. Solidify the best practices by which our content is commissioned, reviewed, and published.
• Lead the next chapter of editorial practice for the AI era. Shape how Instinct uses AI to extend reach, deepen quality, and accelerate the work, while preserving the trust signals that make our content the reference clinicians choose first.
• Build a deep bench of editorial expertise across the specialties our audiences depend on. Recruit topic leaders, cultivate the contributor network, and create the conditions for veterinary experts to do their best work with us.
• Own the editorial scoreboard: content velocity and freshness, topic coverage and depth, engagement, and the clinical impact of the work.

Platform and Go-to-Market Impact

• Make content the connective intelligence of the Instinct platform. Partner with Product and Technology so clinical content powers the EMR, ScribbleVet, Decision Support, and agentic workflows ahead.
• Drive content-led growth across the Instinct portfolio. Use the content business to expand reach into ER and specialty, advanced general practice, and consolidators, and to deepen retention across the platform.
• Set go-to-market strategy for the content portfolio. Decide how the brands show up to ER and specialty hospitals, advanced general practice, and consolidators, and direct Sales, Marketing, and Customer Experience execution against it.
• Own audience development as a strategic discipline. Treat our practitioner audience as the durable asset the business is built on, and lead the systems that grow, engage, and retain it.

Organization and Craft

• Lead, coach, and grow the content organization. Honor decades of accumulated expertise on the team while raising the bar on how the work gets done and how careers develop here.
• Hire and develop the next generation of editors, topic leaders, brand and audience leaders, and content product talent. Build the leveling, feedback, and growth systems that retain great people.
• Run the operating system of a business unit: Annual operating planning, forecasting, performance management cadence, editorial rituals, written communication standards, and the connective tissue with Product, Engineering, Marketing, Sales, Finance, and Customer Experience.
• Success Metrics: Accountable for revenue and margin against plan, subscriber growth, retention (NRR), and content-driven attach across the Instinct platform.
• Audience & Engagement: Responsible for active practitioner audience reach, engagement, and brand health.
• Operational Excellence: Measured on content velocity, freshness, topic coverage depth, and contributor roster expansion.

Who You Are

Must Haves:

• 10+ years of leadership in clinical reference, scientific publishing, analyst research, or comparable expert content businesses, with five or more years at the Senior Director, VP, or General Manager level.
• Business unit leadership at scale. You have run a business or major segment with full P&L accountability, and you have a track record of growing revenue and margin while investing in long-term brand and product strength.
• Early adopter and power user of AI tools, including familiarity with LLMs, agents, and AI first approaches to content development.
• Direct experience leading a content business at scale, including ownership of editorial standards, contributor networks, structured content systems, and the practitioner trust signals that distinguish category-leading reference brands.
• Commercial fluency across pricing, packaging, partnerships, and channel. You make the calls on monetization model, segment fit, and ecosystem strategy, and you partner credibly with Sales, Marketing, and Finance leaders on execution.
• Brand stewardship at portfolio scale. You have led multi-brand strategy and architecture decisions and have a record of building or sustaining brands that define their category.
• External category leadership. You are comfortable as the public voice of a business with industry, customers, press, and partners.