Director, Consumer Insights and Research

Director, Consumer Insights and Research

New York, New York, United States

The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging a wide range of research, data, and analytics to uncover strategic insights that inform League-wide business decisions and optimize fan growth.

The Global Insights leader will play a critical role in shaping the organization's enterprise-wide understanding of global fans, audiences, and market dynamics. By integrating research, analytics, and strategic foresight across markets, this role develops global forecasts, analytical models, and measurement frameworks that inform long-range strategy and investment decisions.

Working closely with Data & Analytics, Strategy, and Marketing teams, this leader synthesizes insights across multiple data sources and markets to identify macro trends, develop forward-looking projections, and translate complex analysis into clear executive narratives. This role will also build global frameworks, models, and insight systems that enable consistent measurement, strategic planning, and insight-driven decision-making across the League.

Responsibilities:

• Develop global forecasts and analytical models by building research-informed projections and scenario models that inform long-term growth strategies and investment planning.
• Integrate research and analytics across the organization by partnering with internal teams to combine first-party data, syndicated sources, and primary research into unified insight outputs.
• Synthesize insights across markets to identify global trends, translating regional research into a macro-level understanding of fan growth drivers, cultural shifts, and emerging opportunities.
• Support executive and ownership-level storytelling by developing clear narratives, visualizations, and materials that translate complex insights into strategic implications.
• Drive methodological innovation by introducing advanced analytics, new research techniques, and emerging data sources to strengthen insight capabilities

Required Qualifications:

• Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, or a related field
• 10+ years of experience in consumer insights, market research, analytics, or strategy within global or multi-market organizations
• Demonstrated experience leading and shaping insights strategy in complex, cross-functional environments
• Strong expertise in developing research-informed forecasts, assumptions, or scenario models that support business planning and long-range strategy
• Strong executive storytelling and synthesis skills, including experience communicating insights through clear data visualization and presentations
• Experience conducting quantitative analysis and translating datasets into actionable business insights
• Proven ability to develop analytical roadmaps and strategies (including KPI development and measurement frameworks) and align cross-functional stakeholders to execute against them

Other Key Attributes / Talent Characteristics:

• Strategic, forward-thinking leader with a strong global mindset
• Strong executive presence with the ability to influence senior stakeholders
• Highly collaborative, with the ability to operate effectively across research, analytics, and strategy teams
• Comfortable navigating ambiguity in a fast-paced, evolving organization
• Exceptional communication, synthesis, and data visualization skills
• Results-oriented with a strong bias toward action and impact
• High integrity, sound judgment, and strong ownership mentality

Expected Hours of Work: NFL employees are required to work 40 hours per week in the office.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Salary

$165,000 - $195,000 USD

Benefits Information To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

Talent Attributes: What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset