Audio Visual Business Development Manager
Trova
Must have heavy Audio Visual experience.
We are seeking an experienced Commercial AV Sales Executive to develop and close commercial audio/video and technology projects for businesses, organizations, and institutions that value exceptional quality, craftsmanship, and a white-glove customer experience. This is a relationship-driven B2B sales role focused on identifying new opportunities, developing long-term client relationships, and managing complex sales cycles involving multiple decision-makers.
We are not looking for someone who competes primarily on price. The right candidate knows how to sell based on trust, expertise, quality, service, and long-term value . Success in this role requires strong prospecting skills, disciplined pipeline management, technical aptitude, accurate project scoping, professional proposal presentation, and close collaboration with Design/Engineering and Operations. This is a growth-focused position with the opportunity to make a significant impact on our commercial business.
What You'll Do
Develop New Commercial Business
- Prospect and generate new commercial AV opportunities.
- Build relationships with business owners, facility managers, IT leaders, general contractors, architects, developers, and other corporate decision-makers.
- Develop referral, networking, and strategic partner relationships.
- Maintain a healthy, qualified sales pipeline.
- Identify strong-fit opportunities and confidently disqualify projects that are not a match.
- Participate in networking events, industry associations, and business-development activities.
Manage the B2B Sales Process
- Lead discovery meetings to understand client goals, challenges, budgets, timelines, and technical requirements.
- Identify key stakeholders and understand the customer's decision-making process.
- Guide opportunities through a structured sales process from qualification through close.
- Maintain consistent follow-up throughout longer sales cycles.
- Keep CRM records, activities, opportunities, and forecasts accurate and current.
- Participate in weekly sales meetings and pipeline reviews.
Develop & Present Solutions
- Collaborate closely with Design/Engineering to develop the right solution for each client.
- Ensure project scope, equipment, labor, and expectations are accurately defined before proposals are presented.
- Prepare and professionally present proposals to clients.
- Clearly communicate the value of premium AV solutions and a white-glove service experience.
- Manage revisions and client requests while protecting project scope and profitability.
- Document changes clearly throughout the sales process.
Protect Margin & Project Quality
- Meet or exceed assigned commercial sales goals.
- Maintain healthy gross margins on projects.
- Follow established approval processes for discounts and pricing adjustments.
- Avoid under-scoped or incomplete proposals.
- Balance winning the project with ensuring it can be successfully delivered.
Create a Clean Handoff
- Provide complete and accurate project documentation to Operations.
- Confirm scope and expectations before project kickoff.
- Participate in project transition meetings.
- Communicate important client expectations and commitments to the delivery team.
- Help minimize change orders, rework, and project issues caused by incomplete sales information.
What Success Looks Like
You will be successful in this role when you consistently:
- Achieve or exceed commercial sales targets.
- Maintain targeted gross margins.
- Build and maintain approximately 3x qualified pipeline coverage .
- Maintain forecast accuracy within approximately ±10% .
- Generate new opportunities through proactive prospecting and relationship development.
- Close a strong percentage of properly qualified opportunities.
- Deliver accurate scopes and clean project handoffs.
- Build trusted, long-term relationships with clients.
- Create an exceptional customer experience throughout the sales process.
Qualifications
- 3+ years of B2B sales experience , preferably in commercial or residential AV
- Demonstrated success developing new business and building relationships from scratch.
- Experience managing longer, multi-stakeholder B2B sales cycles.
- Strong understanding of commercial AV technologies and the ability to confidently discuss technical solutions with clients.
- Strong written, verbal, presentation, and interpersonal communication skills.
- Understanding of pricing, gross margin, project scope, and profitability.
- Experience working with CRM platforms;
Pipedrive experience is a plus . - Strong organizational skills and attention to detail.
- Ability to collaborate effectively with Design/Engineering, Operations, Marketing, and leadership.
- High emotional intelligence and the ability to build credibility with sophisticated commercial clients.
Who We're Looking For
The ideal candidate is:
- A proactive hunter who enjoys developing new relationships and opportunities.
- Structured, organized, and disciplined about pipeline management.
- Comfortable discussing both business objectives and technical solutions.
- Consultative rather than transactional.
- Confident working with executives, technical teams, contractors, architects, and other stakeholders.
- Protective of margin and thoughtful about which opportunities to pursue.
- Persistent without being pushy.
- Comfortable managing long sales cycles without losing momentum.
- Accountable for their numbers and results.
- Professional in every client interaction.
- Motivated by delivering exceptional work rather than simply getting a deal across the finish line.
Our Core Values
Our culture is built around five principles:
WE ALL WIN- We work as one team, share ideas, support each other, and win together.
NO BS- We are straightforward, honest, and accountable. No excuses and no spin.
THE BRIGHT SIDE- We approach challenges with a solutions mindset, a can-do attitude, and positive energy.
BE A PRO- We show up prepared, follow through on our commitments, and represent the organization with pride.
GOOD ENOUGH SUCKS- We pursue exceptional work because "just okay" isn't the standard.
If these values resonate with you and you're excited about building relationships, solving complex technology challenges, and growing a commercial AV business, we'd love to hear from you.
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