Creative Lead

Our client is a rapidly growing, culturally buzzed-about consumer brand that people are quite literally framing on their walls. They are looking for a Founding Creative Lead with 2 to 5 years of experience to be the creative brain behind everything they make—and talented enough with their own hands to execute it. You are a socially native creator who can concept, shoot, edit, and design content that stops the scroll. Working directly with the CEO, you will define what thoughtfulness looks like for a generation, turning a wide emotional range—funny, weird, romantic, tender, and a little unhinged—into cultural momentum. What You’ll Do End-to-End Creation: Concept, shoot, edit, and design short-form social content end-to-end for TikTok, Reels, and other channels. You move fast and love making a lot of things. Creative Direction: Art direct and creatively direct any creators, popups, stunts, or campaigns brought to life by the Growth Lead, ensuring everything looks intentional and distinct. Format Invention: Invent repeatable formats and content series that make the brand instantly recognizable and culturally relevant across social media. Guard the Vibe: Set and maintain the quality bar for all creative output—ruthlessly killing anything that feels generic, cringe, or over‑polished before it ships. Strategic Collaboration: Partner closely with the CEO on taste, voice, and brand identity while bringing your own distinct creative ideas to the table. What You Bring 2–5 years of experience creating high‑performing content for a modern consumer brand, agency, or as a standalone creator. True multi‑hyphenate skills: You don't just "manage" creative; you can pick up a camera, edit the video, and design the graphic yourself. Social fluency: A deep, native understanding of TikTok and Reels algorithms, trends, and visual subcultures. A strong point of view: An exceptional eye for taste and design, with the ability to balance the humorous and unhinged with the tender and romantic. Proximity: Ability to work on-site 5 days a week in their New York City office. #J-18808-Ljbffr Success Matcher Recruitment