Account Manager, Influencer Marketing

Account Manager, Influencer Marketing

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

The Account Manager plays a pivotal role in the day-to-day execution of client programs, working in partnership with the Client Services teams and our COE (Center of Excellence) to execute social-first marketing strategies built to deliver on client goals. Account Managers are stewards of the VN process and proactively manage the campaign execution. They display exceptional time management and organizational skills and thrive on adaptability, assignments, and tight deadlines. The Account Manager is responsible for successful project delivery and coordinates with junior staff from project initiation to successful campaign execution and delivery.

Responsibilities:

• Own day-to-day creator and client communication across assigned workstreams, driving tactical execution and ensuring all deliverables, reporting, and touchpoints are proactive, accurate, and on time
• Support and execute end-to-end influencer marketing campaigns, primarily focused on Micro and Mid-Tier talent, including influencer activation, content/social execution, and community management from kickoff through wrap.
• Support production and on-site or remote shoots as needed, including coordination with creators, vendors, and internal teams to ensure smooth execution
• Maintain and manage data entry & collection for assigned creators, ensuring data accuracy, completeness, and on-time submission
• Support the development of wrap reports, performance summaries, and post-campaign insights
• Proactively identify and escalate risks, issues, or dependencies to the manager with recommended solutions
• Support growth and upsell initiatives, including drafting pitch materials, decks, and value-add messaging
• Prepare client-facing materials such as meeting agendas and recaps, weekly status reports, and performance insights
• Contribute to quarterly and annual planning, renewals, and year-in-review documentation
• Build and maintain strong, collaborative relationships with internal teams and external stakeholders to support effective execution
• Leverage AI and automation tools to improve execution efficiency, reporting accuracy, creator communication, and workflow management

Qualifications and Skills:

• 3+ years of experience in advertising, influencer marketing, social media, or related services roles
• Bachelor's degree required, with a background in marketing, communications, or a related discipline strongly preferred
• Experience working within inter-agency teams (IATs) and cross-functional environments
• Hands-on experience with social media platforms and tools, paired with a strong understanding of influencer marketing best practices
• Demonstrated ability to manage multiple tactical workstreams, delegate effectively, and review junior team members' work with accuracy and accountability
• Proactive, solutions-oriented, and comfortable managing up to ensure alignment and progress

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels. Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity, and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.