Marketing Specialist

Marketing Specialist

The Marketing Specialist is a detail-oriented, proactive marketing professional responsible for managing and executing marketing initiatives that support portfolio strategy, brand awareness, product adoption, and customer engagement. This role partners closely with internal marketing teams, field sales, cross-functional stakeholders, and external agencies to deliver high-quality marketing content and campaigns. This position is ideal for someone who thrives in a fast-paced environment, balances strategic thinking with hands-on execution, and excels at managing multiple projects simultaneously while maintaining a strong focus on quality, timelines, and stakeholder alignment.

Key Responsibilities Marketing Project Management & Execution

• Manage the planning, execution, and delivery of marketing initiatives, including campaigns, product launches, digital programs, trade shows, and sales enablement materials. • Develop and maintain project timelines, prioritize workloads, track milestones, and ensure deadlines are consistently met. • Coordinate day-to-day project activities with marketing teams, field sales, agencies, and other internal stakeholders. • Attend and contribute to project meetings as aligned with senior marketing leadership.

Content Development & Creative Oversight

• Develop, write, create, and produce marketing content such as one-pagers, brochures, presentations, guides, and other marketing assets. • Provide copywriting and copy-editing support to ensure messaging is clear, accurate, and aligned with strategic objectives and brand standards. • Oversee the development of creative assets in collaboration with internal teams and external agencies. • Utilize graphic design tools to support content creation and creative execution.

Stakeholder & Agency Collaboration

• Build and maintain strong working relationships with marketing agencies and vendor partners. • Navigate internal stakeholders need to support portfolio direction and align execution with strategic marketing priorities. • Collaborate cross-functionally with sales teams, product managers, agronomists, and creative partners to ensure consistent messaging and execution.

Performance Tracking & Continuous Improvement

• Monitor and report on campaign and project performance, delivering insights and recommendations for optimization. • Identify opportunities to improve marketing workflows, project delivery processes, and operational efficiency. • Demonstrate adaptability by responding effectively to shifting priorities and business needs.

Required Skills & Competencies

• Strong project management, organizational, and time management skills. • Excellent written and verbal communication skills. • Proven ability to manage multiple projects with competing priorities. • Copywriting experience for marketing and sales content. • Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator). • Solutions-oriented mindset with strong attention to detail. • Ability to work collaboratively across teams and adapt quickly in a dynamic environment. • Demonstrated initiative and strong work ethic.

Qualifications

• Bachelor's degree in marketing, Communications, Agribusiness, or a related field. • 3–6 years of experience in marketing, marketing project management, or a related discipline. • Experience working with marketing communication processes and campaign execution. • Familiarity with marketing project management tools (e.g., Asana, Monday.com, Smartsheet) preferred.

Preferred Experience

• Understanding of the agricultural or ag-tech industry, including customer segments and seasonal marketing cycles. • Experience supporting field sales teams and customer-facing marketing initiatives. • Knowledge of digital marketing, content creation, and event planning. • Familiarity with design platforms beyond Adobe Creative Suite.

What Makes Someone Successful in This Role

• The ideal candidate is solutions-focused, agile, and results-oriented. They are highly detail-driven, adaptable to change, and committed to producing high-quality work. Strong collaboration skills and a positive, proactive communication style are essential for success in this role.