Product Planner III

Product Planner III

Location


US-WA-Bothell

ID


2026-1723

Category


Marketing

Position Type


Full Time

Work Model


Hybrid

Company Overview

Verathon is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care, and become the market leader in each, are bladder volume measurement and airway management. The company's BladderScan portable ultrasound and GlideScope video laryngoscopy & bronchoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients. Verathon, a subsidiary of Roper Technologies, is headquartered in Bothell, Washington, USA and has international subsidiaries in Canada, Europe and Asia Pacific. For more information, please visit

Overview

Verathonis looking for an Upstream Product Manager to join our Urology Business Unit in Bothell, WA. Verathon is a global medical device company and market leader in airway management and urology. Our GlideScope and BFlex platforms, together with the BladderScan portfolio, address meaningful unmet clinical needs and raise the standard of care for patients worldwide.


The Upstream Product Manager (internally titled Product Planner III) will play a central role in shaping the next generation of urology endoscopes. In close partnership with Engineering and cross-functional teams, you will define, develop, and deliver differentiated products from early concept through launch readiness. This is a development-facing role responsible for translating validated clinical and market insights into clear product requirements supported by strong business cases. AI-enabled capabilities and human-centered design principles are embedded in how we innovate.


Success in this role is measured by your ability to identify high-impact unmet needs, convert insight into executable product definitions, and lead development programs with rigor, alignment, and strategic clarity.

Responsibilities

Develop deep understanding of global urology care environments through structured Voice-of-Customer initiatives and active Key Opinion Leader engagement.
• Identify and define new product opportunities by synthesizing clinical insight, workflow dynamics, competitive landscape, and business strategy.
• Translate validated unmet needs into clear, prioritized product requirements and differentiated value propositions.
• Lead the development of robust business cases in partnership with Finance and commercial leaders, including market modeling, pricing strategy, and return analysis.
• Serve as the commercial lead within cross-functional core teams, ensuring alignment of scope, schedule, and cost discipline at each Product Development Process stage gate.
• Apply structured innovation methodologies, including Design Thinking and BioDesign, to guide concept generation, validation, and refinement.
• Integrate AI-enabled capabilities and data-driven thinking into product concepts where clinically and commercially justified.
• Partner with Human Factors Engineering to plan and execute formative usability testing throughout development.
• Ensure the complete product solution - including claims, packaging, labeling, service model, and user experience - supports validated customer and stakeholder needs.
• Collaborate with Regulatory and Quality to ensure product requirements and intended use are clearly defined and aligned to global compliance standards.
• Monitor competitive activity, industry trends, and emerging technologies to inform portfolio strategy and future development priorities.
• Support transition to downstream marketing by ensuring launch readiness through clear positioning, pricing recommendations, and value articulation

Qualifications

Required qualifications

• Bachelor's degree required; advanced degree (MBA, MS, or equivalent) preferred.
• Minimum 5 years of experience in medical device product development, upstream product management, or related roles within a regulated industry.
• Demonstrated experience partnering with Engineering through new product development from concept through launch readiness.
• Experience translating clinical or customer insights into clear product requirements and differentiated value propositions.
• Proven ability to build and defend business cases, including market assessment, pricing strategy, and financial modeling.
• Experience operating within structured product development processes and stage-gate environments.
• Strong analytical, problem-solving, and cross-functional leadership skills.
• Domestic and international travel is required 20-25% of the time.

Preferred qualifications

• Experience in urology, endoscopy or adjacent clinical markets.
• Experience with capital equipment and/or single-use medical device portfolios.
• Exposure to AI-enabled, software-integrated, or digitally connected medical devices.
• Experience applying structured innovation methodologies such as Design Thinking, BioDesign, Jobs-To-Be-Done.

Salary range - $118,288 - $152,661 (Compensation will vary based on skills, experience and location; it is not typical to be hired at or above the top of the salary range).

Full-time employees who are not on a commission plan are eligible for Verathon's annual bonus plan based on company and individual performance.

Verathon provides a competitive benefits package including medical, dental, vision, basic life insurance, paid holidays, paid time off and a 401(k) matching plan. For more information, please visit our complete Benefits Summary at

EEO

Research shows that women and underrepresented groups tend to apply to jobs only when they check every box on a job posting. If you're currently reading this and hesitating to click "Apply" for that reason, we encourage you to go for it! Even if you are not a match for this role, we may have another opportunity that may be a great fit.


Verathon is an equal opportunity employer and strongly supports diversity in the workplace. We believe that diverse ideas, opinions and perspectives will build a strong foundation for success. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Verathon will be based on merit, qualifications, and abilities. Verathon does not discriminate in employment opportunities or practices on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.