Lead Digital Traffic & Growth Strategist

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Work Location: Dallas, TX About AT&T At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Overview AT&T is looking for an expert on digital traffic that is data-driven and passionate about making a real impact on digital traffic strategies. You must be an experienced marketing professional with expertise in paid, earned and owned media channels. This leader will be accountable for digital traffic performance for AT&T’s wireless postpaid consumer business, including delivering digital traffic volumes that tie back to the digital P&L objectives. As a cross-functional partner, you will work closely with Marketing, Product, Analytics, and Customer Experience teams to deliver measurable impact. If you are a data-driven marketing professional passionate about influencing digital traffic strategies and making a tangible impact, we invite you to join our dynamic team at AT&T. Apply now to be part of our journey in driving digital growth and innovation. About the Marketing Digital Customer Growth Team The Digital Customer Growth Team is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences, and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. Key Responsibilities Responsible for wireless digital traffic performance - follow traffic performance and identify trends (e.g. daily, weekly, monthly, quarterly, YoY) and insights, and communicate insights to leaders, partner teams and peers. Requires a deep knowledge of historical performance including seasonality and past events including, but not limited to, campaign launches, offer launches, outages, data defects, economic impacts, budget cuts, updates to experiences, content and wayfinding, etc. Deep dive into new performance impacts (e.g. campaign launches, offer launches, outages, data defects, economic impacts, budget cuts, updates to experiences, content and wayfinding, etc). Provide status updates to leaders and peers with details of the areas/items that are being investigated including next steps and timelines. Collaborate with traffic forecaster on traffic forecast and targets, with inclusion of upcoming events that will have an impact on performance (e.g. campaigns, seasonality, offers, external factors). Understand how they will impact upcoming performance and be able to communicate business impacts to leaders and peers. Understand performance across traffic channels including knowledge of annual planning, media budgets, go to market plans, performance of campaign launches, new offers, and testing. Responsible for the wireless digital traffic routing strategy - traffic routing mapping for all marketing tactics that drive to digital (e.g. Evergreen, Campaign launches, Offers, A/B Tests). Requires knowledge of performance across landing pages to provide data-based recommendations Creation and ongoing management of traffic routing matrix for all marketing tactics that drive to digital for paid and owned channels (e.g. paid search, paid social, display, affiliate, email, SMS, push notifications, organic social, direct mail and referral) Participate in go to market planning with partner teams to provide traffic routing recommendations for upcoming campaigns. Collaborate on testing across all traffic partners to determine optimal landing page destinations Qualifications Bachelor’s degree in Marketing, Business, Digital Media, or equivalent work experience will also be considered. (MBA or advanced degree a plus) 7+ years of experience in digital marketing, digital product management, or digital strategy roles, with a proven track record of driving digital traffic strategies. Demonstrated expertise in web and app analytics and data visualization tools (e.g., Adobe Analytics, excel, Power BI, Tableau) Strong communication skills with the ability to present complex data insights to executive leadership Excellent communication, presentation, and stakeholder management abilities Creative, data-driven, and results-oriented mindset Our Lead Digital Customer Growth - Traffic earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws. It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Weekly Hours: 40 Time Type: Regular Location: USA:WA:Bothell / 20205 North Creek Pkwy - Adm (bothell 8):20205 North Creek Pkwy Salary Range: $143,800.00 - $215,800.00 #J-18808-Ljbffr AT&T