Senior Marketing Strategist

Description

SUMMARY

A Senior Marketing Strategist is a strategic marketing consultant who combines deep media marketing expertise with executive-level relationship management and consultative sales excellence to retain and grow high-value client relationships. This role serves as both a trusted performance advisor and strategic growth partner, translating complex campaign data into clear, credible insights that restore client confidence, demonstrate measurable ROI, and unlock expansion opportunities. The Senior Marketing Strategist partners with clients to diagnose performance challenges, present data-driven optimization strategies, and position themselves as an irreplaceable member of the client's team.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Campaign Performance Analysis & Diagnostic Consultation

Key Responsibilities:

• Translate complex campaign data into clear, credible performance narratives that identify root causes, unlock optimization opportunities, and restore client confidence.
• Conduct deep-dive campaign audits to identify performance drivers and anomalies, leveraging proprietary data, media metrics, and market context to pinpoint root causes (e.g., audience targeting misalignment, bid strategy gaps, creative underperformance, platform algorithmic shifts).
• Develop and deliver performance narratives that move beyond surface metrics, explaining the "why" behind results and articulating clear connections between Butler/Till strategy, market conditions, and client business outcomes.
• Synthesize campaign learnings into optimization recommendations that address specific client challenges and growth opportunities, supported by data, competitive intelligence, and best-practice benchmarks.
• Maintain current knowledge of digital media platforms, algorithms, industry trends, and competitive dynamics to inform diagnostic insights and stay credible in client conversations.

Key Outcome: Strategic Retention & Growth Partnership

Key Responsibilities:

• Serve as a trusted advisor and strategic growth partner who deepens client relationships through consistent value delivery, proactive insights, marketing education, and expansion of Butler/Till's role in the client's business.
• Develop and maintain high-touch relationship cadence with key clients, providing proactive insights, early identification of performance gaps, and customized strategic recommendations that drive continuous improvement.
• Identify and act on organic growth opportunities by analyzing client performance data, market dynamics, and program adoption to surface expansion potential across channels, budgets, and service offerings.
• Build and present strategic growth proposals that align with client business objectives, demonstrating clear ROI and competitive differentiation through performance diagnostics and optimization roadmaps.

Key Outcome: Activation & Implementation Support

Key Responsibilities:

• Close the gap between strategy and execution by ensuring clients have the tools, knowledge, and confidence to succeed and expand with Butler/Till solutions.
• Work directly with clients to translate performance insights into actionable campaign adjustments, providing hands-on coaching on tactical optimization, marketing education, audience refinement, and creative strategy.
• Partner with the channel teams to close data gaps and activation gaps-flagging where clients lack visibility into performance drivers or lack the operational support to implement recommendations.

Other Responsibilities:

• Support strategic planning and campaign execution for retention and growth initiatives, including proposal development, performance tracking, and commercial engagement with key accounts.
• Support training and skill development of Team members on campaign performance analysis, consultative communication, and retention best practices.
• Assist with development of performance frameworks, standardized diagnostics, and growth playbooks to scale retention and expansion impact across the client base.
• Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency success.

QUALIFICATIONS

Required:

• 6+ years of experience in media buying, campaign management, performance marketing, or digital marketing analytics.
• Proven experience translating complex data and marketing metrics into clear business narratives and actionable recommendations.
• Demonstrated expertise in one or more digital channels (paid search, social media, programmatic, display, Search Engine Optimization) including understanding of platform mechanics, optimization strategies, and performance benchmarks.
• Experience in consultative selling, account retention, or customer success roles in B2B marketing or media services environments.
• Strong understanding of campaign performance metrics, attribution, ROI measurement, and the ability to identify root causes of performance variances.
• Excellent communication and presentation skills, with the ability to influence and build credibility with sophisticated audiences.
• Self-motivated, self-organization abilities, results-oriented, and comfortable operating in complex, fast-paced environments with high-stakes relationships.
• Bachelor's degree in Marketing, Business, Communications, Economics, or related field-or equivalent combination of education and professional marketing experience.

Preferred:

• Experience in account retention, organic growth, or account expansion roles within B2B SaaS or professional services.
• Track record of exceeding retention or account expansion targets through relationship management and consultative engagement.
• Familiarity with HubSpot, Salesforce, or similar CRM and analytics platforms. Strong systems navigator; work requires navigation 10+ technical systems
• Experience managing or advising on campaigns at scale or working with sophisticated media budgets.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

Travel Requirements

All employees, regardless of role or geographic location, are required to attend in person for onboarding during their first week of employment and annually for the Shareholder's Summit held in June. Additional travel is not routinely expected but may be required for key/critical meetings & events.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60,000-$95,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.