Digital & Shopper Marketing Manager

The Digital & Shopper Marketing Manager is a critical execution-focused role responsible for managing and optimizing Protein Pints’ full portfolio of digital marketing and digital shopper marketing investments. This person thrives in a fast-moving, data-driven environment and brings equal fluency in consumer-facing digital advertising and retailer-specific digital ecosystems. Our Digital & Shopper Marketing Manager owns the day-to-day management of paid digital channels across social platforms, retail media networks, e-commerce marketplaces, and last mile delivery platforms — driving performance, maximizing ROAS, and identifying new opportunities to grow the brand and expand household penetration.

Key Responsibilities

Digital Marketing Management (35%)

• Own the daily management and optimization of all paid digital marketing campaigns across Meta (Facebook & Instagram), YouTube, and additional social and digital advertising platforms, ensuring campaigns are actively monitored and adjusted to drive performance.

• Execute campaign strategy including audience targeting, creative rotation, budget pacing, bidding adjustments, and A/B testing to continually improve ROAS and other key performance indicators.

• Manage Instacart advertising activity on a daily basis, including sponsored product placements, featured product ads, and display campaigns, optimizing for in-platform conversion and ROAS.

• Oversee digital advertising on last mile delivery platforms including Uber Eats, Grubhub, DoorDash, and others, ensuring brand presence is optimized for discoverability and conversion within each platform’s ad ecosystem.

• Continuously explore, vet, and initiate new digital marketing opportunities, staying ahead of platform updates, emerging ad formats, and industry trends to recommend and test new channels that can drive incremental growth.

• Ensure all digital creative assets are trafficked accurately and on schedule, working cross-functionally with the creative team to align ad content with campaign objectives and brand standards.

Digital Shopper Marketing Management (35%)

• Own the daily management and optimization of digital shopper marketing campaigns across retail media networks and performance-based platforms including Roundel (Target), 8451 and KPM (Kroger), Albertsons Media Collective, Criteo, Shipt, Merryfield, Ibotta, Fetch, and additional retailer-specific digital platforms.

• Develop and execute retailer-specific digital media strategies that align with retail promotional calendars, new item launches, and key seasonal windows to drive trial, repeat, and household penetration at shelf.

• Manage search and performance campaigns within each retail media platform, including keyword strategy, bid management, audience targeting, and campaign pacing to ensure efficient spend and maximum in-store and online sales impact.

• Partner closely with the sales team and CMO to ensure digital shopper activity is aligned with trade priorities, retailer relationships, and distribution goals.

• Proactively identify and evaluate new retail media and shopper marketing platforms and digital promotional programs as they emerge within the retail ecosystem.

Reporting, Analysis & Optimization (20%)

• Own weekly, monthly, and quarterly reporting across all digital marketing and digital shopper marketing channels, providing clear analysis of performance trends, spend efficiency, and actionable recommendations to maximize ROAS and key KPIs.

• Build and maintain dashboards and reporting frameworks that provide real-time visibility into campaign performance across all managed platforms.

• Translate performance data into strategic insights that inform budget allocation decisions, creative priorities, and channel investment across both digital and shopper marketing programs.

• Monitor competitive activity and retail media landscape developments, bringing forward-looking recommendations to the CMO on where to shift investment or test new approaches.

• Manage digital marketing and shopper marketing budgets, tracking spend pacing and ensuring full budget utilization in line with planned investments.

Cross-Functional Collaboration & Administration (10%)

• Serve as the internal subject matter expert on digital media and retail media platforms, educating cross-functional partners on platform capabilities, best practices, and performance benchmarks.

• Collaborate with the brand and creative teams to ensure digital and shopper marketing assets are on-brand, properly spec’d for each platform, and aligned with campaign timelines.

• Coordinate with external agency partners, platform representatives, and retail media contacts to manage relationships, negotiate added-value placements, and stay current on platform roadmaps.

• Maintain organized and up-to-date records of all campaign activity, creative assets, and platform logins within shared internal systems.

• Own day-to-day website content updates on Protein Pints’ Shopify site, including product page updates, promotional banners, homepage content, and seasonal or campaign-driven content refreshes, ensuring the site accurately reflects current offerings and brand messaging at all times.

• Manage and maintain the Protein Pints store locator through Aisle, ensuring retailer and location data is accurate, up to date, and reflective of current distribution, and coordinating any updates with the sales team as distribution changes.

• Serve as the day-to-day liaison with the external web development team for any technical or structural website updates that fall outside of standard Shopify CMS edits, clearly communicating business priorities, providing creative direction, and managing timelines to ensure updates are delivered on schedule.

• Additional duties as assigned.

Qualifications

• 6 to 10 years of hands-on experience in digital marketing and/or digital shopper marketing, with direct platform management experience required; CPG or F&B background strongly preferred.

• Demonstrated proficiency managing paid social campaigns on Meta Ads Manager and YouTube, including campaign build, audience strategy, creative testing, and bid optimization.

• Hands-on experience with retail media platforms including Roundel, 8451/KPM, Albertsons Media Collective, Criteo, Instacart Ads, and/or similar retailer-specific digital ad platforms.

• Familiarity with digital promotional platforms including Ibotta, Fetch, Merryfield, Shipt, and last mile delivery advertising on Uber Eats, Grubhub, or similar platforms.

• Experience managing a Shopify website including product page updates, content management, and general site maintenance; familiarity with store locator tools or similar platforms is a plus.

• Strong analytical skills with the ability to pull, synthesize, and present performance data across multiple platforms and translate it into clear, actionable recommendations.

• Highly organized self-starter with the ability to independently manage multiple campaigns and platforms simultaneously in a fast-paced, lean team environment.

• Proficiency with reporting tools and platforms; experience building dashboards or working within analytics tools is a plus.

• Collaborative communicator who can work effectively cross-functionally and represent digital and shopper marketing priorities clearly to leadership.

• Bachelor’s degree in Marketing, Business, or a related field.

This is a full-time remote position, for candidates anywhere in the USA. Compensation includes annual salary range $100K - $125K DOE, medical benefits, PTO, bonus potential and equity potential.

About Protein Pints

Protein Pints is a rapidly growing brand of protein ice cream, founded by two childhood friends during their recent college years, on a mission to help people enjoy their protein in one of America’s favorite treats. With a focus on natural ingredients and innovative recipes, Protein Pints is redefining what it means to enjoy functional ice cream, offering a guilt-free indulgence that tastes amazing and supports consumers’ nutritional goals. Protein Pints products are packed with 30 grams of protein per pint, made with only natural ingredients, lower sugar, zero artificial sweeteners and gluten-free. In 2026, Protein Pints expanded beyond the pint with the launch of Protein Pops, bringing its signature approach to protein-packed indulgence into a convenient grab-and-go format with 10 grams of protein per bar.