Product Owner, AI & Demand Generation

Role Description

Avalara's Planning-to-Opportunity team sits in IT, working with Sales and Marketing to provide the technology and solutions that improve how campaigns create demand and convert it into qualified pipeline. There are opportunities across the full funnel, including:

• Campaign planning
• Content and asset creation
• Lead engagement
• Enrichment
• Nurturing
• Pipeline handoff

AI and agentic automation can improve campaign Return on Investment, lift MQL-to-opportunity conversion rates, and recover hours spent on manual work.

You will lead the AI and agentic strategy across that span reporting to the Director, Enterprise Systems at Avalara. Responsibilities include:

• Hands-on platform configuration
• Workflow design
• Prompt engineering
• Pilot management
• Constant iteration against performance data

This is an individual contributor role requiring collaboration and stakeholdership skills.

Responsibilities

• Define and lead the AI and agentic roadmap across the full planning-to-opportunity process.
• Prioritize where automation and AI will move conversion rates and efficiency the most.
• Configure and increase AI platforms and agentic workflows hands-on.
• Design prompts, build workflows, test outputs, and iterate based on data.
• Partner directly with SDR leaders, demand gen, and campaign marketing operations teams.
• Find friction in processes and co-design AI-powered solutions.
• Oversee integration across the core stack (Salesforce, Marketo, Outreach, Workfront, and CDPs).
• Partner with Engineering and RevOps on APIs, data architecture, and scalable patterns.
• Tie initiatives back to MQL-to-opportunity conversion rates and pipeline value.
• Build reporting and feedback loops.
• Evaluate new AI and agentic tools across the demand gen landscape.
• Run pilots, measure results, and make build-vs-buy recommendations.

Qualifications

• 10+ years of experience in technical product management, marketing automation, or revenue technology roles.
• 5+ years of hands-on experience applying AI or agentic tools to solve business problems.
• Hands-on experience configuring or administering Salesforce, Marketo, Outreach, or Workfront.
• Experience integrating systems with APIs or data pipelines across a marketing or sales technology stack.
• Experience running pilots and scaling AI use cases within a marketing or sales technology environment.
• B.S. in Computer Science, Engineering, Marketing, or a related field, or equivalent experience.

Pay Range Details

We provide the base pay range(s) below in compliance with state specific laws. Pay ranges may be different in other locations:

• Colorado: $126,000–$201,600 (annually)
• Washington: $126,000–$222,800 (annually)
• California: $126,000–$244,000 (annually)
• NYC: $139,200–$244,000 (annually)

The pay range above is the general base pay range for you in the state listed. Actual salary/wage is based on multiple factors.

This role is eligible for an annual bonus based on personal and company performance.

Benefits

• Great compensation package
• Paid time off
• Paid parental leave
• Health & Wellness benefits, including private medical, life, and disability insurance
• Support for diversity, equity, and inclusion

Company Description

Avalara is defining the relationship between tax and tech. We’ve built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, capturing our quirky spirit and optimistic mindset. Join us, and your career will be too.

Equal Opportunity Employer

Avalara strongly supports diversity and inclusion. All qualified candidates will receive consideration for employment without regard to any factor protected by law.