US Head of CPG & Retail Strategy

Job Description

Role : US Head of CPG & Retail Strategy

Location : New York

WHAT YOU'LL DO

We're MiQ, a global programmatic ads and media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we're all united in the vision to lead the programmatic industry and make it better.

As US Head of CPG & Retail for our ads business, reporting to the EVP, U.S. Strategy, you will be responsible for driving revenue growth across CPG & Retail by bringing Company MiQ's full advertising offering to market in a way that directly addresses the needs of CPG & Retail marketers.

This role will serve as the commercial lead for the CPG & Retail vertical, partnering closely with the national sales organization to identify growth opportunities, meet with brand marketers and agency stakeholders, and help convert CPG & Retail demand into scalable revenue. You will play a critical role in bringing new CPG & Commerce products and solutions to market, working side-by-side with Sales to ensure teams are equipped, confident, and actively taking these offerings to clients.

You will also lead the CPG / Retail go-to-market strategy, ensuring our positioning, product roadmap, client narratives, and sales materials are aligned to the unique needs of the category. This includes partnering with product, partnerships, marketing, and sales leadership to develop differentiated media solutions, define category-specific requirements, shape thought leadership, and represent MiQ in strategic client conversations and industry events.

In this role, you will integrate CPG & Retail strategy with business development, product, advertising sales, and marketing practices in order to:

• Own and execute the U.S. CPG & Retail strategy, with a focus on increasing revenue, expanding pipeline, improving profitability, and accelerating growth across CPG & Commerce advertisers.
• Serve as a senior commercial partner to the national Sales organization, helping teams identify priority accounts, shape client strategy, influence opportunities, and move revenue through the pipeline.
• Build and nurture strong media relationships with CPG & Retail brand marketers to create demand, strengthen agency partnerships, and unlock new revenue opportunities.
• Lead the go-to-market rollout and adoption of CPG & Retail products,, ensuring Sales teams are trained, equipped, and confident in positioning solutions in client and agency conversations.
• Translate feedback from brand marketers, agencies, clients, and Sales into product, partnership, and marketing priorities that strengthen MiQ's CPG & Retail offering, narrative and support scalable growth.
• Advance innovation within the CPG & Retail vertical by identifying market gaps, emerging trends, understanding the competitive landscape and identifying new opportunities for differentiated media solutions.
• Be a lead voice at industry advertising conferences, write thought leadership, help shape marketing activations in the CPG / Retail vertical.
• Partner with MiQ Sales Marketing team to promote, position and train internal commercial teams on MiQs CPG & Retail offerings and the unique needs of vertical marketers.
• Stay expertly versed in the retail media networks and provide education to relevant MiQ teams and clients.
• Serve as a subject matter expert on the CPG & Retail marketing landscape, staying ahead of emerging trends, industry partnerships, retail media networks and market shifts to inform strategy, educate cross-functional MiQ teams, and strengthen go-to-market execution.

WHAT YOU'LL BRING:

• Proven track record of at least 10 years in sales, biz dev, or strategic partnership development and management within the media, advertising, and Ad Tech industries.


• Strong network and existing relationships with key players in the Ad Tech ecosystem on both the buy and sell side with a focus on healthcare partners.


• Deep understanding of the healthcare advertising industry landscape, including regulatory requirements, market dynamics, and consumer behavior trends.

• Experience across DTC

• Exceptional negotiation and communication skills, with the ability to influence at the executive level.

• Strong collaborative nature and ability to work across the gray with multiple business partners

• Highly self-aware, analytical, and committed to continuous self-development.

• Advanced understanding of programmatic and a strong sense of the Ad Tech industry at-large

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.

We've highlighted some key skills, experience and requirements for this role. But please don't worry if you don't meet every single one. Our talent team strives to find the best people. They might see something in your background that's a fit for this role, or another opportunity at MiQ.

If you have a passion for the role, please still apply.


WHAT'S IN IT FOR YOU
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we're always moving towards becoming an even better place to work.

WHAT WE VALUE IN OUR PEOPLE

Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

• We do what we love - Passion

• We figure it out - Determination

• We anticipate the unexpected - Agility

• We always unite - Unity

• We dare to be unconventional - Courage


BENEFITS & PERKS

MiQ provides a comprehensive benefits package that includes health, vision, and dental insurance, with generous employer contribution and company paid basic life and long term disability plans.

• A hybrid work environment
• Bonus and performance incentives
• Generous annual PTO and paid holidays, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
• Paid maternity and paternity leave
• Tax Free Benefits (Commuter/Health/Dependent Care) Benefit Programs
• Ongoing education & training

Pay Transparency

For individuals assigned and/or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $180,000-$200,000. This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ's Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.

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