Vice President of Marketing

Vice President of Marketing

About the Company

Premier healthcare facility for teens

Industry
Mental Health Care

Type
Privately Held

Founded
2008

Employees
1001-5000

Specialties

• mental health
• trauma
• substance abuse
• behavioral/social issues
• eating disorders
• adolescent mental health
• teen mental health
• teen treatment
• adolescent treatment
• teen rehab
• adolescent rehab
• teen anxiety
• teen depression
• behavioral health
• therapy
• trauma-informed
• ptsd
• anxiety
• depression
• counseling
• family therapy
• behavioral health issues
• young adult mental health
• young adult treatment
• and young adult rehab

Business Classifications

• B2C

About the Role

The Company is seeking a Vice President of Marketing to lead and oversee the marketing and content teams, ensuring the implementation of a cohesive and dynamic marketing strategy. The successful candidate will be responsible for maintaining the brand's identity across all marketing and content initiatives, both internal and external. This role involves steering marketing collateral, digital content, web properties, social media, and overall branding, and working closely with the Public Relations department. The VP of Marketing will also provide support for clinical outreach, admissions, talent acquisition, and operations, and will be the key decision-maker regarding all marketing and content messaging, branding, and best practices. Key performance responsibilities include meeting with the CEO to discuss department performance, managing the integration of various brands, and collaborating with executive leadership on annual marketing and content strategies. Candidates for the VP of Marketing position at the company should have a Bachelor's degree in marketing or a related field, with a Master's degree preferred, and a minimum of 8 years of marketing experience. The role requires a proven track record of leadership in marketing and content, with a strong command of branding, marketing strategy, content strategy, and digital know-how. The ideal candidate will have impeccable written, verbal, and visual aesthetic sensibilities, and be proficient in CMS, digital publishing, Google Analytics, and MS Office Suite. Experience in SEO best practices, project management, and a history of empowering and supportive leadership are essential. The VP of Marketing will be expected to generate a fluid content calendar, steer creative direction, and ensure that all marketing and content initiatives are in line with the brand's messaging and organizational policies.

Hiring Manager Title
CEO

Functions

• Marketing