Director, Content Strategy and Brand Management

Director, Content Strategy and Brand Management Are you interested in making a world of difference in cancer care? Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality care. Who we are: ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer‑centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works – Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance. To learn what it’s like to work at ASCO, click here . Total Rewards: At ASCO, we offer a competitive and comprehensive total rewards package. Our compensation philosophy and structure ensure that payremainsmarket-based, tied to performance,and aligned with our core values. The hiring salary range displayed accounts for a broad spectrum of factors, and the final offer will depend on an evaluation of the selected candidate's experience, training, and specialized skill sets. In addition to base pay, this position is eligible for our robust total rewards package, which includes health, vision, and dental insurance, a 401(k) with generous contribution, health and wellness benefits, family forming benefits, education support program, generous leave, and much more! Who we are looking for: ASCO is in search of a Director, Content Strategy and Brand Management to join our Integrated Communications and Marketing (ICM) Department to provide leadership and strategic oversight of a unified brand and content strategy that safeguards the mission and values for ASCO and Conquer Cancer. The Director is responsible for architecting a holistic storytelling ecoysystem, furthering the organization’s reputation as the leading authority in cancer care, driving philanthropic impact, and enhancing member engagement. This role functions as an enterprise-wide orchestrator who balances strategic brand positioning and narrative architecture with technical, high‑velocity content and creative production. Remote candidates welcome or at primary location in Alexandria, VA. Responsibilities Content Strategy and Governance Drive an integrated, channel-agnostic digital, multimedia storytelling strategy that elevates the organization's reputation as a timely, trusted authority in cancer care and accelerates philanthropic impact. Drive collaboration with digital channel leads, global program strategy teams, enterprise communications, and public affairs teams on the strategic input, distribution, and performance of content across web, email, social media, and digital advertising platforms. Manage the high-visibility campaign review ecosystem, unifying editorial copy approvals from the content strategy function with visual design direction from the brand function. Establish, maintain, and enforce comprehensive content governance plans, lifecycle standards, quality guardrails, and taxonomy frameworks across a centralized content ecosystem to maximize cross-promotion, compliance, and strategic alignment with business objectives. Foster structured collaboration with the Performance Marketing team to ensure all digital, multimedia content leverages keyword and SEO insights to effectively maximize audience reach. Play a pivotal role in the development, implementation, and continuous optimization of agile content workflows, team processes, and division standard operating procedures. Content and Creative Operations Partner with the IT department as the primary stakeholder to drive the architecture, organization, and ICM-wide adoption of the Digital Asset Management System (DAMS). Define operational guardrails, copyright compliance workflows, and ethical standards for the team's use of approved generative AI tools within creative and editorial pipelines. Hold ultimate accountability for routine visual and message-compliance audits across all digital properties and materials to identify and correct deviations from brand guidelines. Oversee the management of ASCO’s staff brand portal, self-service toolkits, and accessible templates to empower staff to create brand-aligned content independently. Champion department-wide education initiatives and professional development opportunities for the broader ICM staff to elevate digital content and design best practices across the enterprise. Manage the branding and content operational budgets, directing activities and contracts with external agencies, and serve as the chief point of contact with ASCO’s legal team for brand-related issues. Supervise, mentor, and synchronize the daily efforts of the Content Strategy and Brand Management team while continuously infusing fresh communication trends, remaining agile enough to directly execute copywriting, brand positioning assets, or multimedia development when operational volumes demand hands‑on support. Visual Storytelling and Management Create and oversee the long-term visual storytelling strategy, vision, priorities, and value propositions for ASCO and Conquer Cancer entities and brand families. Oversee brand staff member in aligning all enterprise-wide marketing and digital communication activities to ensure consistent execution across the organization. Collaborate closely with marketing strategists, stakeholders, and market research staff to translate research and member data into relevant, engaging brand experiences that align with evolving member and donor‑audience needs. Required Education and Experience Bachelor’s degree in Marketing, Strategic Communications, Journalism, Brand Management or related field 10 - 12 years of experience in brand and content leadership, with at least 5 years in a senior role overseeing both strategy, storytelling, and technical production Proven track record of leading multi-channel storytelling campaigns for complex, multi‑entity organizations and managing high-volume content operations across digital channels Experience in a healthcare, medical society, or clinical environment with the ability to translate complex scientific topics into accessible language Experience with fundraising marketing and/or working in a professional association/nonprofit organization Deep knowledge of the modern digital landscape Proficiency with AP Style 5 years of supervisory experience Preferred Education and Experience Experience with project management, content creation, and content workflow tools Prior experience in an agency setting Experience in oncology content Master’s degree in a related discipline Competencies Strong client service mindset, experience, and skills Excellent organizational skills with high attention to detail Exceptional collaborator with advanced interpersonal, negotiation, and cross-functional relationship building skills Outstanding communication skills, including written, with ability to clearly convey and receive information Strong presentation skills and ability to develop clear narratives out of complex ideas and circumstances Ability to lead effectively requiring high levels of collaboration, sound judgment and significant operational and administrative management expertise Excellent time management skills with the ability to assess resourcing, manage competing priorities, multiple projects/timelines Ability to inspire, develop, and grow individual and team performance ADA/Physical Requirements Must lift up to 10 lbs Extended periods seated or standing at a desk High use of computer and other office technology equipment Travel 5-10 days/yr Compensation This is an exempt position. The hiring salary range for this position is $142,500-$165,000 annualized. The range displayed reflects the minimum and maximum annualized salary ASCO expects to provide for a new hire for the position across the U.S. We thoughtfully determine and design offers based on the selected candidate’s relevant experience and qualifications. Generous Benefits Package: Hybrid Work Environment Open Leave Policy Paid Family Leave 13 Paid Holidays per Calendar Year Staff Appreciation Days 401(k): 7.5% Employer Contribution Medical/Dental/Vision Employee Assistance Program Fertility and Family Forming Healthcare Concierge Flexible Spending Account(s) Healthcare Savings Account Disability and Life Insurance Applications are accepted and reviewed on a rolling basis. The job posting will remain active throughout the candidate application evaluation process. The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, national origin, sex, and religion. #J-18808-Ljbffr The Branding Journal