Associate Marketing Manager, Email and Digital Channels

Associate Marketing Manager, Email and Digital Channels Locations: US-MA-Boston; US-NH-Portsmouth; US-GA-Alpharetta; US-NY-New York; US-CT-Avon Description Do you want to be part of a dynamic, high-performing marketing team where strategy meets technical execution? Do you thrive at the intersection of digital channel ownership and data-driven insights? If so, we want to hear from you. As Associate Marketing Manager, Email & Digital Channels , you will serve as the primary owner of our email marketing channel for our Global Risk Solutions North America commercial insurance organization. You will drive strategy, manage end-to-end execution, and optimize performance across our email program. You will partner with marketing managers, creative services, enterprise platform partners, and cross-functional teams to develop and deploy email strategies, campaigns, and digital experiences aligned to key business priorities. Beyond email, you will bring your digital fluency to bear across our broader channel mix, including social media, advertising, and web, serving as a knowledgeable resource to ensure seamless execution and business continuity across the team. If you are a strategic thinker, technically skilled executor, and data-informed communicator who excels at moving between big-picture channel strategy and precise delivery, and you have a genuine passion for email and digital channels, this role is for you. Responsibilities Email Channel Ownership: Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and provide hands-on SFMC build capability to support efficient execution and team capacity Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness Leverage email performance data, industry benchmarks, and audience insights to proactively bring forward recommendations and anticipate stakeholder questions and concerns Serve as the team's pulse on what's next in email and digital, researching emerging trends, tools, and creative approaches and bringing forward bold, informed recommendations Cross-Channel Support & Business Continuity: Collaborate with channel owners across advertising, social media, and MarTech to build a deep understanding of each channel's strategy, tools, and workflows, serving as a backup resource Support social media and advertising programs as needed, including requesting assets, managing calendars/production trackers, and scheduling, posting, and tagging content Support day-to-day administration of the MarTech portfolio as needed, including web CMS, DAM, video/webinar platforms, and sales enablement tools Reporting & Performance: Serve as the email channel lead for the monthly operating report, analyzing channel data and translating insights into actionable recommendations for marketing partners Collaborate with internal teams to regularly review metrics and insights across email sends and the overall email channel, translating findings into optimization opportunities Ensure email channel strategy and execution align with broader campaign and marketing objectives, partnering with marketing managers on priorities and messaging Collaboration & Stakeholder Management: Collaborate with enterprise partners to manage platform needs, escalate issues, advocate for enhancements, and ensure department interests are represented within the SFMC ecosystem Work with Marketing Strategy managers and channel colleagues to develop integrated campaigns that support business priorities Tailor communications and present recommendations with clarity, showcasing channel expertise and driving best practice and execution excellence Contribute to the development and improvement of broader team processes Preferred Qualifications Demonstrated experience as a channel owner or primary lead for email marketing or a comparable digital channel Strong understanding of responsive email design and programming concepts Working knowledge of HTML & CSS required for email coding and troubleshooting Salesforce Marketing Cloud experience required, including journey building, A/B testing, and platform administration Demonstrated ability to analyze channel performance data, draw insights, and translate findings into actionable recommendations Identifies opportunities to participate in education and growth to build marketing knowledge and channel excellence Enthusiastic and self-motivated with a desire to learn new tools and technologies Qualifications Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization Requires advanced knowledge of marketing communications principles and practices Experience working with and/or managing outside agencies Strong oral and written communication skills required Ability to work in a fast-paced environment and handle multiple priorities Strong knowledge of relevant technologies Strong organizational, coordination, project management, and analytical skills Strong presentation skills required Budget management and project management experience preferred Ability to effectively interact with all levels of the organization Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance Demonstrates understanding of insurance industry, products, services, and trends Actively seeks to expand and integrate marketing knowledge and skills into recommendations and responsibilities Travel 10% #J-18808-Ljbffr Liberty Mutual