VISUAL INFORMATION SPECIALIST

Job TitleMarketing SpecialistJob DescriptionHelp designs marketing collateral in support of 40 various Force Support Squadron (FSS) independent activities to include but not limited to electronic and hard copy media. Designs and maintains web pages utilizing Dreamweaver. Tangible products may include brochures, flyers, calendars, signs, posters, and/or branding logos from computer graphic programs, scanned images and/or photographs. Creates displays to stimulate through the use of colorful materials, artistic designs and photographs. May provide or arrange photographic and/or video graphic support for FSS functions. Conducts maintenance of the Ist SOFSS website to include but not limited to periodic and daily updates. Responsible to validate all program information prior to publication. Works with the marketing team and activity managers to develop and implement marketing programs for recreational, seasonal and holiday interest. Assists the Supervisory Marketing Specialist in developing communication strategies to determine the effective advertising vehicles and appropriate media mix. Assists in planning marketing campaigns designed to enhance participation in FSS activities and events by considering the characteristics of the target audience and an effective media mix necessary to reach customer base. Assists in conducting qualitative and quantitative market research. Administers surveys, collects data, tabulates responses and assists the Marketing Supervisory Specialist in analyzing results. May conduct tours, briefings, surveys or focus groups aimed at informing customer base of services available within FSS. Provides support for all special events including night and weekend events. Proactive and willingness to cover for other positions on leave and during manning gaps. Performs other related duties as assigned.