Legal Marketing Director

Job Description

Job Description

Ascension Global Staffing & Executive Search, a Hispanic Women Owned & Operated National Recruiting Firm stands at the forefront of innovation and excellence. Led by a visionary team with a deep commitment to diversity and inclusion, our firm is dedicated to identifying and attracting top talent across the nation. With a unique blend of cultural insight and professional expertise, we pride ourselves on creating an environment that fosters success for both employers and candidates.

A Florida-based, boutique law firm with a singular focus: litigating major commercial cases for leading companies in key industries. The firm possesses the depth, skill and experience to represent the world's industry leaders with and against some of the largest law firms.

Our client has built one of Florida's most respected commercial litigation practices over nearly three decades. The firm serves as trusted counsel to Fortune 500 corporations, national healthcare systems, financial institutions, and industry leaders across the United States. With multiple offices throughout Florida, its approximately 35 attorneys operate with the agility of a boutique and the capability of a large firm.

The firm's practice areas span:
• Complex Business Litigation
• Healthcare Litigation & Operations
• Class Action Defense
• Government Investigations, False Claims Act & White Collar Criminal Defense
• Appellate Advocacy
• Arbitration & Alternative Dispute Resolution
• Employment, Disability & Discrimination Litigation
• Corporate, Partnership & Shareholder Disputes
• Real Estate & Commercial Litigation
• Consumer Litigation Defense
• Sports & Entertainment Litigation

THE OPPORTUNITY
Our client is seeking a strategic, results-driven Marketing Director to lead the firm's full-scope marketing and business development function. This is a high-impact, senior-level role for a legal marketing professional who thrives in a sophisticated, boutique environment and understands the nuance of marketing complex litigation services to corporate decision-makers, general counsel, and C-suite executives.

The Marketing Director will be the firm's first dedicated marketing leadership hire, owning strategy and execution across digital presence, thought leadership, event strategy, client communications, and attorney business development support. This individual will collaborate closely with the firm's Co-Founding Partners and firm management to elevate the firm's brand nationally.

KEY RESPONSIBILITIES
Brand Strategy & Positioning
• Define and execute the firm's overall marketing and brand strategy aligned with the firm's litigation-focused identity and growth objectives.
• Maintain and elevate brand consistency across all print, digital, and experiential touchpoints.
• Position the firm competitively in the Florida and national legal market, leveraging its boutique-yet-sophisticated differentiators.

Digital Marketing & Web Presence
• Oversee the firm's website including content strategy, SEO, UX improvements, and ongoing performance analysis.
• Manage social media presence across LinkedIn and other relevant platforms, developing content that reinforces the firm's thought leadership and case highlights.
• Develop and execute email marketing campaigns targeting clients, referral sources, and prospective clients.
• Track and report on digital KPIs, recommending data-driven improvements.

Thought Leadership & Content
• Partner with attorneys to develop client alerts, case studies, whitepapers, practice area content, and blog posts that showcase the firm's expertise.
• Pitch and coordinate attorney bylines, speaking opportunities, panel placements, and media interviews.
• Manage firm submissions for legal directory rankings (Chambers USA, Best Lawyers, Super Lawyers, U.S. News Best Law Firms, etc.).

Business Development Support
• Develop and maintain RFP/pitch materials, capability statements, and attorney bios tailored to specific practice areas and industries.
• Support attorneys in identifying and pursuing new business opportunities, cross-selling initiatives, and client retention strategies.
• Coordinate client feedback programs and relationship tracking with firm leadership.

Events & Sponsorships
• Plan, coordinate, and execute client events, CLEs, sponsorships, and firm recognition opportunities.
• Manage relationships with bar associations, industry groups, and civic organizations relevant to the firm's client base and practice areas.
• Oversee attorney conference attendance strategy to maximize ROI.

Marketing Operations
• Manage external vendors including PR agencies, graphic designers, web developers, and photographers.
• Develop and manage the marketing budget with accountability for spend and ROI.
• Build and maintain a marketing calendar that aligns with firm priorities and business cycles.
• Utilize CRM/contact management tools to support attorney relationship tracking and marketing outreach.

QUALIFICATIONS
Required
• Minimum 5-7 years of marketing experience preferably within an Am Law 200 firm, boutique litigation firm, or sophisticated professional services environment.
• Demonstrated success developing and executing marketing strategy for complex, high-value services targeting corporate and institutional clients.
• Deep expertise in legal directory submissions (Chambers, Best Lawyers, Super Lawyers), pitch/RFP development, and attorney BD support.
• Proficiency in digital marketing, SEO, website CMS management, and social media strategy.
• Strong content creation capabilities with the ability to translate complex litigation concepts into compelling marketing narratives.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines in a fast-paced environment.
• Exceptional written and verbal communication skills; a polished professional comfortable interacting with senior partners and firm leadership.
• Proficiency in Microsoft Office Suite, email marketing platforms (e.g., Constant Contact, Mailchimp), and CRM tools.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Preferred
• Experience marketing commercial litigation, healthcare law, or white collar defense services.
• Familiarity with the South Florida and national legal market landscape.
• Experience working in a lean, self-directed environment without a large marketing team.
• Bilingual (English/Spanish) a plus given the firm's South Florida market presence.
• Master's degree in Marketing, Business Administration, or JD preferred but not required.
• Membership or involvement in Legal Marketing Association (LMA) or similar professional organizations.

CORE COMPETENCIES

Strategic Thinking
Ability to see the big picture while executing at the detail level; understands competitive positioning in the legal marketplace.
Client Focus
Deeply understands the firm's institutional client base and markets to corporate counsel and business executives with sophistication.
Credibility & Presence
Comfortable as the firm's marketing voice; earns trust of senior attorneys quickly and operates with discretion.
Creative Execution
Brings fresh ideas and translates strategy into compelling visual and written content that elevates the firm's brand.
Data-Driven Mindset
Uses metrics to evaluate marketing performance and continuously improve campaign effectiveness.
Entrepreneurial Drive
Thrives as the primary owner of marketing in a boutique environment; comfortable building processes and systems from the ground up.

CULTURE & WORK ENVIRONMENT
Our client is known for its team-oriented culture, long-tenured attorney relationships, and exceptional client service. The firm values tireless work ethic, sound judgment, and high-quality written and advocacy skills. The Marketing Director will work alongside partners and attorneys who are nationally recognized in their respective practice areas and will be expected to operate with the same level of professionalism and dedication.

This is an exciting opportunity to take ownership of the marketing function at a nationally respected, growth-oriented boutique firm at a pivotal moment in its trajectory.