Product Marketing Specialist

Product Marketing SpecialistAlpharetta, GAPlayOn's Product Marketing Specialist sits at the intersection of product marketing, customer intelligence, market development, and sales enablement. This is an early-career role for a marketer with at least two years of relevant professional experience who wants to build deeper expertise in how products are positioned, introduced, adopted, and proven within a growing market.Relevant experience may include full-time employment, contract work, or multiple substantive internships that collectively demonstrate at least two years of hands-on responsibility in product marketing, marketing, customer research, customer success, sales enablement, market analysis, or a related discipline.You will support PlayOn's Emerging Markets business, focused on the club, youth, and amateur sports market serving athletes age 18 and under. This market includes club and travel programs, tournament and showcase operators, sports complexes and facilities, community and private recreation leagues.Unlike the school athletics market, purchasing decisions in Emerging Markets are often influenced by multiple operational and financial stakeholders. These may include club directors, tournament operators, facility general managers, league commissioners, treasurers, business managers, governing bodies, and parents as the ultimate end users of the event experience.Your work will help PlayOn better understand these audiences, articulate their operational challenges, and translate customer evidence into clear positioning, messaging, enablement, and market-facing content. The role requires an ability to understand the day-to-day realities of running tournaments, clubs, facilities, and leagues—including cash handling, gate operations, staffing, revenue reconciliation, reporting, and parent experience—and connect those realities to the value of digital ticketing, payments, and related PlayOn solutions.The ideal candidate brings curiosity, intellectual honesty, attention to accuracy, and a genuine interest in how emerging sports organizations operate and make purchasing decisions. You should be comfortable working across customer interviews, market research, sales feedback, performance data, and AI-assisted workflows to turn fragmented information into clear, usable insights.The outcomes you'll deliver:Build a reliable understanding of the club, youth, and amateur sports market, including its segments, buyer roles, operational challenges, purchasing triggers, and decision-making processes.Strengthen product positioning and messaging by maintaining accurate, market-informed persona, use-case, competitive, and value-proposition resources.Translate operational challenges—including cash handling, gate leakage, fragmented payments, staffing constraints, and disconnected reporting—into clear and credible customer value narratives.Build a consistent pipeline of customer proof, including testimonials, quotes, use cases, customer stories, and measurable business outcomes.Improve sales and go-to-market execution by providing teams with relevant market intelligence, buyer insights, objection handling, and customer-facing enablement materials.Create visibility into market response, product adoption, customer feedback, and emerging patterns across customer segments.In this role, you can expect to:Maintain and update market overviews, positioning summaries, persona briefs, messaging frameworks, use-case documentation, and competitive reference materials.Conduct structured interviews with club directors, tournament operators, facility leaders, league commissioners, financial stakeholders, and other market participants.Capture and organize customer quotes, testimonials, operational insights, objections, proof points, and customer stories in formats that can be used by marketing and sales.Support the development of segment-specific sales enablement, onboarding content, workflow guides, FAQs, case studies, presentations, and campaign materials.Identify recurring customer challenges related to ticketing, payments, gate operations, staffing, reporting, reconciliation, sponsorship, and parent experience.Help translate qualitative and quantitative findings into audience-specific messaging and recommendations.Maintain the market, product, and customer knowledge documents used by marketing, sales, product, customer success, and leadership.Partner with sales, product, customer success, operations, and marketing stakeholders to collect information and support go-to-market priorities.Use approved AI tools to accelerate research, synthesize information, analyze customer feedback, develop initial drafts, and maintain knowledge resources while applying appropriate human judgment, fact-checking, and review.To thrive in this role, you have:At least two years of relevant experience in product marketing, marketing, customer research, customer success, sales enablement, market analysis, or a related field.Candidates may satisfy the experience requirement through full-time employment, contract work, or multiple substantive internships that collectively represent at least one year of relevant, hands-on experience.A bachelor's degree in marketing, business, communications, research, analytics, or a related discipline, or equivalent practical experience.Strong written and verbal communication skills, with the ability to communicate clearly, accurately, and for a specific audience.Comfort working with data, including customer feedback, spreadsheets, dashboards, survey results, and basic performance or trend analysis.Strong organizational and project-management skills, including the ability to manage multiple assignments, meet deadlines, and proactively identify risks or dependencies.The ability to synthesize information from multiple sources and turn it into clear insights, recommendations, messaging, or customer-facing content.A collaborative working style and the ability to work effectively across marketing, sales, product, customer success, operations, and leadership teams.Interest in youth sports, amateur athletics, sports technology, event operations, digital payments, or emerging sports markets.Working knowledge of generative AI tools, including ChatGPT and Claude, with the ability to use them effectively for research, synthesis, analysis, drafting, and knowledge management.The ability to write effective prompts, evaluate AI-generated output, verify facts and assumptions, protect confidential information, and apply human judgment before using AI-assisted work in final deliverables.How you play:Ownership over Participation - You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.Team over Stars - You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.Growth over Comfort - You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.Fairness over Popularity - You approach decisions with a scientist's mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others' perspectives, and manage emotions in decision-making.PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.When being there means everything, we make sure you never miss a moment.Why you'll love working at PlayOn:Product, potential, and people. We're a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. This is a growth-stage company, meaning your contributions have real impact. You'll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. Our culture is built on accountability, collaboration, growth, and fairness. We don't just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what