Director of Marketing (SF/LA/NYC)

Director Of Marketing

Gantri is building the digital manufacturer for design. We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system.

This role will shape how Gantri reaches the world.

We are hiring a Director of Marketing to define and scale Gantri's market presence as we evolve from a design-led DTC company into the digital manufacturer for design. This role sits at the intersection of brand strategy, integrated marketing, storytelling, and execution.

You will shape the narrative, orchestrate launches, direct agencies and partners, and build the systems that translate attention into awareness, momentum, and long-term brand equity. This is not a pure creative role, growth role, or project management role. We are looking for someone who combines art and operations — someone with the taste to define how the story should be told and the operating discipline to ensure it shows up consistently across channels. You will work closely with Product, Sales, Creative, and external partners to make Gantri feel coherent, premium, and culturally relevant. This role reports directly to the CEO.

Responsibilities

• Define and evolve Gantri's positioning as we scale Gantri Made and launch Gantri Wireless
• Build a clear messaging architecture across: Consumer, Trade / specification, Brand partners
• Translate technology and manufacturing innovation into emotionally resonant stories
• Create repeatable brand systems and messaging frameworks
• Own Gantri's integrated marketing strategy across content, social, partnerships, web, launches, and agency execution
• Ensure all channels reinforce a unified narrative
• Define marketing operating rhythms and campaign systems
• Build brand momentum through consistency, sequencing, and execution quality
• Establish KPIs across both brand and business outcomes
• Lead brand and go-to-market strategy for launches and strategic initiatives
• Partner with Creative and Product to create launch narratives and experiences
• Build repeatable frameworks for launches, drops, partnerships, and campaign moments
• Ensure launches feel premium, intentional, and culturally relevant
• Develop partnerships with designers, collaborators, and tastemakers
• Shape Gantri's presence across design events, trade shows, and industry moments
• Direct PR strategy and thought leadership efforts
• Guide influencer strategy to maintain consistency across channels
• Lead and direct agency partners across performance, PR, and creative
• Translate strategy into briefs, campaigns, and execution plans
• Partner closely with Creative Director, Sales, Product, and agency partners
• Ensure all customer and partner touchpoints reinforce a shared story

Requirements

• 8–12+ years across brand marketing, integrated marketing, brand strategy, creative strategy, or related disciplines
• Experience either: Building and scaling a design-forward consumer brand, OR Leading brand strategy / integrated marketing work at a top-tier agency with meaningful ownership
• Strong preference for candidates who combine agency and in-house experience
• Proven track record helping brands grow through periods of change or category expansion
• Experience leading launches and integrated campaigns across multiple channels
• Experience managing and directing external agencies and partners
• Strong strategic thinking and positioning ability
• Strong creative judgment and high standards for execution
• Ability to connect storytelling with measurable outcomes
• Comfort operating with ambiguity and building systems from scratch
• Strong operator with bias toward shipping
• Comfortable in founder-led environments
• Experience with physical products preferred

What Success Looks Like

Category-defining positioning - Gantri's evolution into the digital manufacturer for design becomes clear, differentiated, and consistently expressed.

Breakthrough launches - Gantri Wireless and future launches feel culturally relevant, premium, and commercially effective.

A marketing engine that compounds - Narrative, partnerships, launches, and channels reinforce one another and create sustained momentum.

Elevated brand relevance - Gantri becomes increasingly embedded in architecture, interiors, and design communities.

Brand + performance working together - Awareness, consideration, engagement, and business outcomes improve together.

Organizational clarity - Creative, Sales, Product, and agency partners operate from one coherent story.

Why Gantri

• Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
• Be part of a high-impact, design-driven organization creating a new industry.
• Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.
• Competitive salary, equity, and benefits.

Benefits

• Competitive salary and equity
• Medical, dental and vision insurance
• 401k
• Paid vacation days and paid holidays
• Access to 3D printers for your personal projects
• Monthly team lunches
• And much more