Head of Brand Marketing, Bosch

$178,422 - $237,896

Global Executive

25%

First

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

Head of Brand Marketing, Bosch

Irvine, CA/ Full-time

Your responsibilities

The Head of Brand Marketing leads US Bosch Brand Marketing operations. Develops and executes comprehensive marketing plan for the Bosch brand that aligns with the overall business objectives. Develops multi-faceted high level awareness advertising strategy for Digital, TV, Print and social media for home appliances. This leadership position requires the ability to understand changing market dynamics, translating them into actionable strategy and implementing the strategy to achieve growth goals. The Head of Bosch Brand Marketing aligns closely with Business Units / Product Categories, Sales, PR, Social Media, and Digital Business to create a holistic brand experience. They manage the marketing budget, external agencies, and a team of marketers to ensure alignment with the global brand strategy

• Leads the development and day-to-day execution and improvement of the company's integrated marketing plan
• Define the brand's core messaging, value propositions, and long-term vision to ensure it resonates with the target customer segment.
• Responsible for driving retail point of sales excellence instore and online
• Responsible for driving shopper marketing into all segments of the marketing funnel
• Spearheads the creative development of the brand themes that convey the brand point-of-view, and business targets for the quarter.
• Design and execute multi-channel brand marketing and promotional programs that support brand growth and tie back to brand strategy and business goals.
• Responsible for increasing target consumer awareness of the Brand, as well as increasing market share through customer acquisition and retention.
• Plans and executes holistic brand experience across the whole consumer journey, using various KPIs to continuously measure success and identify improvement potentials
• Initiates and executes consumer research pre- during and post campaigns to analyze and identify consumer pain points, strong messaging, impactful creative and media performance (Voice of the Consumer)
• Develops and execute a rolling 12-month marketing and promotional calendar to drive profitable sales and engage the target customer with the brand.
• Develops, optimizes and manages annual budgets effectively across multiple departments, financial reporting, and setting up effective metrics and business processes.
• Collaborates with Product Marketing on product research and development
• Monitors and conducts regular analysis of the competition
• Defines the appropriate marketing organization for the company’s maturity/size and successfully manages a high performing team
• Be a role model for the company culture, and shapes a compelling vision for the Brand for the future within the organization
• Ensures global alignment and consumer-centric local implementation of global brand guidelines
• Collaborates with Robert Bosch US
• Performs all other duties as assigned.

Your profile

• Bachelor’s degree (Business, Marketing, Finance or related field) – Required
• Master’s degree (Business, Marketing, Finance or related field) - Preferred
• 10+ Years of Experience (Senior leadership experience) – Required
• Senior Marketing Leadership with focus on Brand Strategy and Communication for a large, global B2C Brand
• Additional Senior Leadership in Product Marketing / Management and / or Sales preferred
• Proven track record with-in the U.S. Consumer Products Industry, preferable White Goods
• Strong and solid knowledge/understanding of successful branding and local media landscape
• Strong business sense and ROI orientation
• Strategic & conceptual thinker who is also equally focused on implementation and results
• Analytical and creative mindset
• Team Player with a passion for collaboration
• Strong ability to interpret financial data, understanding of budget spend/control, and measuring the effectiveness of the spend
• Travel requirements: 30%

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

Benefits offered include the following:

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.
• Wellness Plan that allows participating employees to earn lower medical care premiums.
• 401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer-funded profit sharing contribution dependent on company profitability.
• Two weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line).
• 40 hours of paid personal leave (Production Line).
• 12 days of paid holidays per year (max 8 hours paid per day).
• Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information

Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!

BSH is an equal opportunity employer and does not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, military service, or any other protected class. By including everyone and ensuring equal opportunities, BSH unleashes its full potential - EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.