Social Media Engagement Specialist

: Position Information

Posting Number

S06285P

Position Title

Social Media Engagement Specialist

Department

VP Mktng, Msgn, & Engmnt

Location

Arlington

Job Family

Communications/Public Affairs

Position Status

Full-time

Work Hours

Standard

Work Schedule

Monday - Friday; 8am - 5pm

Open to

External and Internal

Salary

Salary is commensurate based on qualifications and relevant experience up to $53,000.

Duration

Funding expected to continue

Pay Basis

Monthly

Benefits Eligible

Yes

Benefits at UTA

We are proud to offer a comprehensive benefits package to all our employees at the University. To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:

Job Summary

The Social Media Engagement Specialist will be a customer-service dynamo to pioneer UTA's social community management on Meta platforms (Facebook, WhatsApp, etc.), X, LinkedIn, and Reddit. You'll be the go-to voice replying to posts and comments, building processes from scratch to address community needs, and crafting response strategies that embody our Maverick grit. Using sentiment and brand tracking, you'll spot trendslike campus parking woes or game-day buzzand turn them into wins. This is a trailblazing gig for someone ready to roll up their sleeves and make it happen.

Essential Duties and Responsibilities

Monitor and respond to comments, mentions, and posts across UTA's social platforms in real time, delivering on-brand replies that spark connection. Create response guidelines and tone-of-voice strategies, tailoring them for Meta's casual chats, X's quick takes, LinkedIn's polish, and Reddit's depth. Tap sentiment analysis and brand tracking tools (e.g., Sprout Social, Brandwatch) to read the room, catch trending topics, and flag risks or opportunities. Share community feedback and sentiment insights with leadership, pitching ideas to sharpen our online edge. Partner with Marketing, Messaging, and Engagement, Admissions, Student Affairs, Alumni, and campus marketers to sync responses with UTA's goals. Build and refine a processstarting from zeroto escalate community needs (e.g., student registration woes, alumni event questions) to the right teams fast. Perform other duties as assigned. Minimum Qualifications

Associate's degree in communications, marketing, or a related field. Two (2) years of social media or community management experience, ideally in a customer-facing role. Preferred Qualifications

Bachelor's degree in communications, marketing, or a related field. Experience using tools like Hootsuite, Sprout Social, or Brandwatch, using data to steer the ship. Knowledge, Skills and Abilities

Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, LinkedIn, Reddit). Ability to adapt tone, voice, and messaging style effectively to suit each platform's unique audience and norms. Other Requirements

Working Conditions

Special Conditions for Eligibility

CBC Requirement

It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.

EEO Statement

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.

University Information

The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 Very High Research Activity institution. UTA ranks No. 4 nationally in Military Times' annual Best for Vets: Colleges list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA's $22.2 billion annual economic impact on Texas. Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at . The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.

ADA Accommodations

The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to View phone number on click.appcast.io or email

View email address on click.appcast.io

. Posting Detail Information

Number of Vacancies

1

Open Until Filled

Minimum Number of References Required

3

Maximum Number of References Accepted

3

Special Instructions to Applicants

Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Requirement Questions

Required fields are indicated with an asterisk (*). * How much experience do you have managing real-time social media interactions across platforms like Facebook, X, LinkedIn, or Reddit?

None/less than 1 year 1 to 3 years 3 to 5 years 5 years or more

* How would you rate your proficiency with social media analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch) for monitoring sentiment and identifying trends?

Somewhat experienced Moderately experienced Expertly proficient and very experienced

* How much experience do you have developing response guidelines or tone-of-voice strategies for social media platforms?

None/less than 1 year 1 to 3 years 3 to 5 years 5 years or more

* What is your experience collaborating with multiple departments (e.g., Marketing, Admissions, Student Affairs) to align social media efforts with organizational goals?

No experience Limited experience (1-2 projects) Moderate experience (3-5 projects) Extensive experience (6 or more projects)

Documents Needed To Apply

Required Documents

Resume or CV Cover/Interest Letter Optional Documents