Marketing Specialist /Content Creation

Job Description

Job Description

BASIC FUNCTION

The Marketing Specialist – Content Creation is responsible for developing, writing, editing, and proofing content that supports WEOKIE Federal Credit Union’s overall marketing strategy. This position focuses heavily on social media content creation (graphics and video), email marketing, copywriting, and proofreading to ensure clear, consistent, and compliant communication with members. Assists Director of Marketing in developing, executing, and reporting on the annual product promotion calendar, email campaigns, and social media content calendar. 

MAJOR ACTIVITIES

1. Create engaging social media content , including platform-specific graphics, video, and copy that align with WEOKIE’s brand and credit union goals. Manage day-to-day posting, scheduling, and monitoring of social media communities.
2. Develop, write, proof, and distribute email campaigns that highlight products, services, promotions, and community events. Collaborate with team members to refine segmentation and messaging strategies.
3. Provide copywriting and editing support for marketing campaigns, ensuring clarity, accuracy, and compliance across digital channels.
4. Collaborate with marketing team members on campaign strategies, messaging, and performance tracking.
5. Support the Marketing Department with project coordination, vendor communications, and event promotions as needed.
6. Stay current on trends in digital marketing, social media, email, and member engagement strategies.
7. Perform other duties as assigned, i.e. reporting, budgeting, etc. Ensures proper policies, procedures, risk mitigation activities, and operating controls are followed. Reports gaps in policies, procedures, and operating controls to leadership to ensure member impact and risk is mitigated. 

CRITICAL RESULTS

1. Deliver accurate, creative, and timely content across all assigned channels with minimal errors.
2. Achieve planned social media and email engagement goals, supporting broader market share, loan, and deposit growth objectives.
3. Provide effective assistance to the marketing team in planning and implementing promotional campaigns.
4. Maintain a consistent brand voice while ensuring compliance with credit union and regulatory standards.
5. Communicate effectively with management in a timely manner, submitting reports and updates as required.
6. Provide informed, professional, and accurate services to both internal staff and members, maintaining a positive image for WEOKIE.

QUALIFICATIONS

1. Specialized or Technical Knowledge and Skills:
2. A Bachelor’s Degree is required in either marketing, advertising, or communications and/or minimum of 1 to 3 years of related experience. 
3. Strong organizational skills (planning and prioritizing) and communication skills (written, verbal, and listening) are critical
4. Hands‐on experience with graphic design, content creation, copywriting, and use of Adobe Creative Suite, Microsoft products, and Asana Project Management Platform. Experience with HubSpot programing also preferred. 
5. Must be detail-oriented, with an ability to work independently, under pressure, and within moving deadlines.
6. Ability to blend technical and creative skills from a business point of view to provide seamless support of department initiatives.
7. Ability to represent WEOKIE professionally, interact effectively and deliver engaging presentations to various audiences, including members, business‐partners, and employees ‐ articulate the Credit Union movement, the WEOKIE difference, the WEOKIE brand, and the benefits of WEOKIE products and services that result in deeper and more meaningful relationships.
8. Ability to work irregular hours, including nights and weekends, as needed. 
9. Bi-lingual (Spanish) is a plus but not required. 
10. Behavioral Competencies:  Behavioral competencies are the skills and personal characteristics that an individual should possess in order to be successful in this position.
11. Core Competencies: Core competencies are consistent for all positions across the organization and are aligned with WFCU’s core values and the Three Stakeholder Model. 
    1. Member Focus (internal and external): Builds member confidence, is committed to increasing member satisfaction, sets achievable member expectations, assumes responsibility for solving member problems, ensures commitments to members are met, solicits opinions and ideas from members, responds to employees.
    2. Dependability: Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, and meets attendance/punctuality requirements.
    3. Integrity/Ethics: Deals with others in a straightforward and honest manner, is accountable for actions, maintains confidentiality, supports company values, conveys good news and bad.
12. Job Specific Competencies:  The position requires a well‐rounded and level‐headed individual who is able to maintain composure in a variety of situations. The following stand out among a long list of behavioral competencies for this position:
    1. Job Knowledge: Understands duties and responsibilities, has necessary job knowledge, has necessary technical skills, understands company mission/values, keeps job knowledge current, is in command of critical issues.
    2. Productivity: Manages a busy workload, prioritizes tasks, develops good work procedures, manages time well, and handles information flow.
    3. Quality: Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems.
    4. Communication Skills: Able to communicate complex financial issues and instill confidence in the credit union’s financial position to a wide variety of audiences with varying degrees of technical expertise.
    5. Relationship Building Skills: Develops new business, identifies and sells to customer needs, translates product features to benefits, has good listening skills, is sensitive to customers, delivers effective presentations, negotiates well, uses closing skills appropriately, develops sales skills.
13. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand and walk. The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and talk or hear. The employee must occasionally lift and/ or move up to 50 pounds.
14. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. 

EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

WEOKIE does not and shall not discriminate on the basis of Protected Status, marital status, and political belief or any other status or condition protected by applicable federal and/or state law. Bona fide occupational qualifications will be applied impartially. These activities include, but are not limited to, hiring of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all our members, our staff, clients, volunteers, subcontractors, vendors, and clients.