Regional Marketing Specialist

Job Title

Lead Generation and Pipeline Acceleration Support

Job Description

Support the planning and execution of demand generation programs (BANT qualified programs, webinars, and virtual summits). Coordinate end-to-end logistics for customer events, webinars, and virtual events to actively engage target customers. Implement segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances. Partner with sales and data/analytics teams to identify high-potential strategic accounts.

Execute hyper-targeted account-based marketing (ABM) campaigns for top-tier accounts, aligning personalized messaging, content, and unique offers with defined sales objectives. Deploy multi-channel ABM content (email, digital, webinars, and events) designed to address specific account-level pain points, historically driving deal size uplift. Collaborate with regional sales leadership to coordinate high-impact CXO engagement events that foster meaningful executive conversations and accelerate pipeline velocity. Contribute to high-touch thought leadership initiatives that build sustained, long-term CXO relationships across key segments. Serve as the regional liaison across internal hubs, including the NAM campaign hub, global media, data/insights, ABM, and tracking teams. Manage external vendor relationships to ensure seamless, high-quality event and program execution. Track, measure, and pull data-driven reports on ABM and marketing mix performance to evaluate and optimize campaign ROI.

Qualifications

Experience: 5+ years of experience in field, channel, demand generation, or campaign marketing (preferably within the cybersecurity or technology industries). Campaign Execution: Proven track record of executing quarterly demand generation plans, managing event logistics (virtual and in-person), and running trade shows. MarTech Proficiency: Hands-on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom. Core Skills: Strong stakeholder management and communication skills; data-driven mindset capable of translating campaign metrics into actionable insights. Work Style: Highly organized self-starter capable of managing competing priorities and tight deadlines in a fast-paced environment. Education & Travel: Bachelor's Degree in a relevant field; ability to travel approximately 25% of the time.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$100,000.00 - $163,000.00/yr

Our Commitment

We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at View email address on click.appcast.io. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.