Social Media Associate

CarbonBuilt is seeking a reliable, creative Social Media Associate to manage and execute our presence across Instagram, including Reels, TikTok, and LinkedIn. This role focuses on translating availability of low-carbon concrete masonry and hardscapes out of our plant in Danielson CT into engaging, accessible content for a range of audiences—from masons, concrete subcontractors, general contractors, developers, distributors, architects, and other industry professionals. The contractor will produce and publish 3-5 sets of posts per week, ensuring consistent visibility and alignment with CarbonBuilt’s voice and strategic priorities. $20/hour Key Responsibilities Plan, create, and schedule daily content for Instagram, TikTok, and LinkedIn Translate technical concepts (e.g., low-carbon concrete, masonry, decarbonization) into clear, engaging content Produce short-form video (TikTok/Reels) and simple graphics aligned with brand guidelines Maintain a consistent posting cadence and professional tone across platforms Monitor engagement (comments, messages) and respond or flag as needed Identify relevant trends in construction, climate tech, and sustainability content Collaborate closely with the Chief Development Officer and VP Sales and partner (co-marketing) companies on messaging, announcements, and campaigns Track basic performance metrics (reach, engagement) and suggest improvements Qualifications Demonstrated experience managing Instagram (photos and Reels), TikTok, and LinkedIn accounts Strong content creation skills (especially short-form video and caption writing) Ability to distill technical or industrial topics into accessible content Familiarity with social media trends and platform algorithms Highly organized and able to work independently within a limited weekly schedule Basic video editing skills (CapCut, Adobe, or similar) Willingness to travel to Danielson CT and around the New England region to visit job sites. Preferred Interest or experience in climate tech, construction, materials, or sustainability Familiarity with concrete, masonry, or building materials industries Time Commitment & Expectations ~5 hours per week Flexible schedule, but must support consistent daily posting Quick turnaround on time-sensitive announcements when needed #J-18808-Ljbffr