Retail Marketing Manager

Pay or shift range: $75,000 USD to $85,000 USD The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons. Marketing Full-Time Requisition #: RETAI001158 Description Summary Objective The Retail Marketing Manageris responsible forleading the development and execution of retail marketing programs, campaigns, activations, and strategic partnerships that drive traffic, engagement, capture rate, and sales across all store formats. This role serves as a cross-functional connector, ensuring initiatives are strategically aligned, operationally executable, and performance-driven, while supporting both street store growth and gym-based marketing opportunities. Essential Functions Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions. This description reflects assignments of essentialfunctions;it does not proscribe or restrict the tasks that may be assigned. This job description is subject to change at any time. Project management for the execution ofmarketing programs and campaigns designed to drive traffic, engagement, and sales. Lead end-to-end campaigns andproduct launches by developing go-to-market strategies, leading guest-facing activations,collaboratingwith othercross-functionalteams,andleveragingcustomer feedback to inform ongoing marketing insights and optimization. Manage marketing project workflows by developing detailed project briefs,buildingandmaintainingAsana boards, assigning tasks with cleardeliverablesand deadlines,facilitatingcross-functional conversations, and ensuring all campaign components are completed on time. Lead marketingevents &activations in support of new product launches,limited timeoffers, brand collaborations and promotional moments, and new store opening celebrationsthat support brand awareness, traffic-driving initiatives, and guest acquisition. Serve as the primary marketing partner tointernal operational stakeholders,Equinox and Club Studio, developing and executing integrated initiatives that support gym-led activations while driving brand awareness and sales for Earthbar and Beaming. Lead andoptimizegym-based field marketing initiatives designed to increase capture rate, strengthen member engagement, and drive in-gym traffic through targeted promotions, activations, and partnership opportunities. Develop and implement field marketing programs for street stores that drive local awareness, build strategic partnerships, and increase traffic through events, collaborations, and neighborhood outreach initiatives. Oversee the production and distribution of marketing materials, ensuring alignment with brand standards and campaign goals. Communicate with Ops Services on distribution. Maintain an organized repository of marketing materials and ensure all content is current andaccurate. Review campaign performance and key marketing metrics, analyze results againstobjectives, and provide actionable insights and recommendations tooptimizefuture programs and drive measurable growth. Act as the main marketingcontactfor store teams, addressing individual inquiries, supporting one-off local needs, and resolving campaign execution challenges. This job operates in a professional office, store, indoors and outdoors environment. This role routinely uses standard office equipment such as laptop computers, smart phones, photocopiers, cameras, filingcabinets,and other presentation materials. Some travel betweenthemainofficeandthe stores. Physical Demands Face to face discussions, telephone, electronic email, constant contact with others. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employeeis regularly required touse hands to finger, handle orfeel;reach withhands and arms; and talk or hear. The employeeis occasionallyrequired tostand; walk; and stoop, kneel, crouch or crawl. The employeeis occasionally required tosit and climb or balance. The employee must regularly lift and/or move objects up to 10 pounds,frequentlylift and/or move objects up to 25 pounds, and occasionallyassistother employees in lifting and/or moving objects that weigh more than 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depthperception,and ability to adjust focus. Travel Some travel betweenthemainofficeandthe stores. Qualifications 5 years of experience in marketing, preferably in the retail or food and beverage industry. Bachelor's degree in marketingorrelatedfield. Proficiencyin Microsoft Office, Google Suite, and Asana. Familiaritywith Slack and Adobe Creative Suite is a plus. Strong project management skills and ability to manage multiple projects simultaneously in a fast-paced environment. Excellent verbal and written communication skills. A nimble and creative problem solver who is detail-oriented and can work both independently and as part of a team. Pleasenote thatthis job description is not designed to cover orcontaina comprehensive listing of activities, duties or responsibilities that arerequiredofthe employee for this job. Duties,responsibilitiesand activities may change at any time with or without notice. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr