Account Executive
Adams Outdoor
Job Summary
Adams Outdoor Advertising (AOA), the leading advertising platform in Kalamazoo and the fourth largest Outdoor Advertising firm in the U.S., is seeking Account Executives to support its sales team. Successful candidates will be driven, self-motivated individuals that can collaborate with colleagues and a wide range of prospective clients within a fast-paced environment.
Account Executives (AEs) will be responsible for taking advantage of AOA's leading Out-of-Home market share in the greater Kalamazoo area to sell dynamic outdoor advertising campaigns to current and prospective clients.
AEs will participate in the Adams Onboarding Program, designed to understand Out-of-Home Advertising and its power to drive the most effective return on investment for our clients. The program also seeks to empower new AEs to ensure the requisite skill set is in place in advance of approaching advertisers / potential clients. Program highlights include:
- Introduction to AOA's Best Practices
- Participation in AOA's firmwide "Lunch and Learn" program, which highlights innovative sales techniques and helps to drive talent development
- Assignment of a senior Mentor to help guide initial experience and guide to long-term success
- Significant exposure to the leadership in the Kalamazoo market, including the General Manager
Initial compensation structure consists of a fixed salary. Over time, compensation structure transitions to salary plus commissions. With demonstrated success, there are opportunities to obtain increasing levels of responsibility, to assume a leadership position, and, if appropriate, to transfer to other AOA markets.
Essential functions of the position include:
- Approaching existing and new advertiser clients
- Structuring advertising packages / products across AOA's product portfolio to meet advertiser needs
- Handling internal responsibilities including contracting, scheduling and collections tracking
- Communicating with internal leadership regarding sales projections and tracking
- Collaborating with Account Executive colleagues to create and to promote a positive working environment
- Liaise with Account Executives in other Adams Outdoor Advertising markets to identify potential opportunities and to cross-pollinate sales
Preferred qualifications:
- Bachelor's degree in Sales and Marketing or equivalent experience
- One to three years direct media or relevant sales experience
- Excellent written and oral communication skills
- Proficient with computer software and technology
- Good working knowledge of marketing research
- Must be willing and able to travel, if required
- Must have and maintain a valid driver's license
In addition to Kalamazoo, AOA operates in the following markets: Ann Arbor/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte (NC), Eastern Pennsylvania, Madison (WI), Norfolk (VA), Champaign/Peoria (IL).
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