Lifecycle Marketing Strategy, Planning & Ops Manager

Role Description

The Lifecycle Marketing Strategy, Planning & Ops Manager plays a critical role in establishing the strategic operating rhythm for Customer Lifecycle Marketing. This position ensures lifecycle initiatives remain aligned to overarching business priorities by:

• Developing strategic roadmaps
• Defining end-state goals
• Tracking key milestones
• Driving visibility into progress across stakeholders

The manager brings structure, transparency, and operational discipline to the organization, enabling teams to execute with greater clarity and accountability. The ideal candidate combines strategic planning, program management, and communication expertise to:

• Keep cross-functional initiatives on track
• Facilitate collaboration
• Support informed decision-making

Your Impact:

• Establishes and drives a strategic operating rhythm across Customer Lifecycle Marketing to ensure initiatives remain aligned with business priorities and objectives.
• Helps to align cross-functional teams around shared goals and outcomes.
• Works with leadership to define strategic roadmaps that clearly define end state, key results, as well as key milestones.
• Delivers transparent, timely updates to leadership and stakeholders on progress toward strategic goals, including risks, blockers, and areas requiring decision or escalation.
• Creates operational rigor and accountability by improving organizational processes, governance, and visibility across lifecycle marketing initiatives.
• Serves as a strategic partner to leadership by organizing priorities, clarifying tradeoffs, and helping guide execution against long-term objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 6-10 years of experience in strategy, comms, change management, or related field
• Experience coordinating cross-functional initiatives and working with multiple stakeholders
• Demonstrated ability to manage project plans, timelines, milestones, and deliverables
• Experience preparing status updates, reporting, or presentations for senior leadership and stakeholders

Requirements

• Communications certification
• Strong organizational, planning, and communication skills with the ability to manage multiple priorities
• Experience supporting organizational strategy, either in marketing or outside of marketing
• Experience working within lifecycle marketing, digital marketing, or customer journey programs
• Experience creating executive-ready summaries that clearly communicate progress, risks, and next steps
• Strong analytical and problem-solving skills with the ability to operate in ambiguity

Benefits

• Medical, dental and vision insurance
• 401(k) plan with a Cisco matching contribution
• Paid parental leave
• Short and long-term disability coverage
• Basic life insurance
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday
• Paid year-end holiday shutdown
• 4 paid days off for personal wellness
• 16 days of paid vacation time per full calendar year for non-exempt employees
• Flexible vacation time off program for exempt employees
• 80 hours of sick time off provided on hire date and each January 1st thereafter
• Optional 10 paid days per full calendar year to volunteer