Content Strategy Manager

Role Description

We’re hiring a Content Strategy Manager to lead evergreen content for NEXTPredict and NEXT.io. You’ll own the strategy, structure, and performance of our core pages, definitive guides, glossaries, comparison content, and the kind of reference material that builds authority through an integrity-first mindset.

This is a player-coach role. You’ll start with two evergreen writers reporting to you, and you’ll be expected to set the editorial bar by example. As the team scales, so does the management scope.

What You’ll Own

• Evergreen content strategy: Define and continuously evolve the evergreen content roadmap for NEXTPredict — what we publish, in what order, and why each piece earns its place.
• SEO program ownership: Run end-to-end keyword research, topic modeling, and content gap analysis. Build pillar/cluster architectures that win category-defining queries (e.g., “how prediction markets work,” event contracts, CFTC framing, sports vs. political markets).
• Evergreen editorial leadership: Hire, onboard, coach, and grow a team of two evergreen writers (with a path to scale). Set quality standards, run editorial reviews, and provide direct, actionable feedback that levels the team up.
• Technical SEO: Partner with engineering and design on site architecture, internal linking, schema/structured data, Core Web Vitals, crawl health, and indexation. Turn audit findings into a prioritized roadmap.
• Analytics & reporting: Build the team’s reporting cadence in GA4, Search Console, and our SEO platform of choice (e.g., Ahrefs/Semrush). Translate data into clear weekly and monthly insights for leadership — what’s working, what to kill, what to double down on.
• AI/LLM-aware content: Develop our point of view on AI search (AEO/GEO) — how content is cited and surfaced in ChatGPT, Perplexity, Google AI Overviews, and beyond. Build workflows that use AI responsibly to accelerate research, briefs, and editing without compromising originality or accuracy.
• Editorial integrity & compliance: Make sure every piece of evergreen content meets the bar for accuracy, sourcing, and responsible-gambling messaging required in our regulated category.
• Cross-functional partnership: Work shoulder-to-shoulder with paid, lifecycle, product, and partnerships teams so evergreen content compounds across the funnel rather than living in a silo.

Qualifications

• A minimum of 3–5 years of content strategy and SEO experience, with a portfolio of evergreen content that demonstrably ranks, drives qualified traffic, and converts.
• Demonstrable wins in technical SEO — site architecture decisions, schema implementations, internal-linking systems, or crawl/indexation projects you can speak to in detail.
• Sharp editorial instincts. You can take a thin draft and turn it into the best thing on the internet for that query. You enjoy editing and developing other writers.
• Fluency with GA4, Search Console, and at least one major SEO platform (Ahrefs, Semrush, or similar). You build dashboards, not just consume them.
• A clear, current point of view on AI search and AI-assisted workflows — what to use it for, what not to, and how to keep human craft at the center.
• Some prior experience managing, mentoring, or formally leading writers (1–2 reports is plenty for now). You’re ready to step fully into a manager role, not just lead a project.
• You can write a brief, ship a draft, and run a 1:1 in the same day. You set a high bar and pull others up to it.
• Strong written and verbal communication; comfortable in async, fully remote environments.

Bonus Points

• Direct experience writing or editing in gambling, sports betting, fintech, or prediction markets.
• Familiarity with the regulatory landscape for prediction markets and online gambling in the US (CFTC, state gaming regulators, responsible-gambling frameworks).
• Experience publishing into a YMYL category and navigating Google’s E-E-A-T signals.
• Comfort with SQL, BigQuery, or lightweight scripting for content analysis.
• Prior experience standing up a content operation from an early stage rather than inheriting a mature one.