Senior Content Marketing Manager

Role Description

As the founding Senior Content Marketing Manager, you will own the content that explains, differentiates, and accelerates Leap’s growth across the two audiences we serve: the employer benefits leaders, health plans, and TPAs who buy Leap, and the members on specialty medicines who depend on us for care.

This is a senior individual contributor role for an exceptional writer who can move fluidly from category-defining thought leadership to high-converting sales and website copy to patient activation campaigns that earn trust and drive action. You will translate a complex, high-stakes healthcare model into language that is clear, credible, and compelling.

You will report to the Head of Growth Marketing and partner closely with the Head of Member Marketing, but this is a builder role: you will be expected to shape the strategy, write the copy, pressure-test the message, incorporate feedback, and ship.

This is a fully remote role, open to candidates across the US. Candidates in the New York Metro, San Francisco, or Seattle areas are strongly preferred.

Key Responsibilities

• Content Strategy and Editorial Ownership
  • Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email.
  • Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most.
  • Define and steward Leap's brand voice across every audience and channel.
  • Set the bar for editorial quality across freelancers, contractors, and AI-assisted workflows.
• Long-Form B2B Content and Thought Leadership
  • Produce flagship long-form assets that establish Leap's authority in specialty infusion.
  • Lead organic search and GEO strategy.
  • Develop LinkedIn organic content, the broader social calendar, and ABM content tracks.
• Direct Response, Website, and Campaign Copy
  • Write the direct response copy that drives action.
  • Own website copy across leaphealth.com.
  • Produce member-facing campaign copy across various channels.
  • Maintain consistency between B2B and B2C copy.
• Test-and-Learn Discipline
  • Run structured A/B tests across various elements.
  • Translate test results into repeatable creative frameworks.
  • Document hypotheses, results, and learnings.
• Measurement and Iteration
  • Define the KPIs that matter for content.
  • Build the reporting framework that connects content output to business outcomes.
  • Refresh and improve existing content based on performance data.
• AI Workflow and Scale
  • Use AI tools to accelerate production and research.
  • Build prompt frameworks, briefing systems, and quality checks.
  • Stay current on how GEO, LLM citation behavior, and AI-assisted workflows are reshaping content marketing.

Qualifications

• 6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech.
• Exceptional writer with a portfolio that demonstrates breadth.
• Proven track record building content programs that drove measurable outcomes.
• Deep understanding of B2B2C marketing.
• Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflow.
• Comfort translating clinical and pharmacy concepts into clear language for non-clinical audiences.
• Strong test-and-learn discipline.
• Practical fluency with AI tools in a content and copy workflow.
• Startup attitude; willing to roll up your sleeves and do the work.

Preferred

• Experience selling into self-funded employers, benefits consultants, or TPAs.
• Experience building content functions from 0 to 1 at a growth-stage company.

Compensation and Benefits

• Base salary range: $105,000 – $150,000 per year, depending on qualifications, experience, and location.
• Eligibility for equity.
• Comprehensive medical, dental, and vision coverage.
• Access to 401(k) retirement plan.
• Flexible remote work across the US.