Senior Social & Content Marketing Manager

Role Description

This is not a traditional social media role. You will own the intersection of social strategy, content marketing, and AI-enabled production — building a system that creates demand, deepens trust, and grows Nexford's presence across global markets. Senior IC with strategic ownership and a clear path into people management.

• Social-led growth strategy
  • Own Nexford's global social strategy: audience, channel role, content pillars, cadence, and success metrics by market.
  • Partner with Growth, Brand, Product Marketing, and Leadership to connect social directly to business priorities.
• Content and narrative
  • Develop content concepts, campaigns, and recurring series that give Nexford a clear market POV.
  • Write and edit across formats — short-form video, thought leadership, founder content, newsletters, and campaign extensions.
• Brand affinity and community
  • Create content that earns saves, shares, and genuine conversation — not just reach.
  • Activate advocates, creators, alumni, learners, and internal experts who can amplify Nexford credibly.
• AI-enabled content operations
  • Use AI tools (Claude, Perplexity, OpusClip, Descript, Runway, Midjourney) to accelerate research, ideation, repurposing, and reporting.
  • Build reusable prompts and workflows for the wider team — while keeping a strong editorial layer so the brand voice never sounds generic.
• Measurement
  • Define the KPIs that matter (engagement quality, saves, assisted conversion, sentiment) — not vanity metrics.
  • Run structured experiments and feed insights back into brand, demand gen, and sales enablement.

Qualifications

• 5+ years in senior social or content marketing roles, with at least 2 years of strategic ownership.
• Demonstrated experience building social strategies for B2C, edtech, SaaS, or mission-driven brands.
• Strong writing and editorial instincts — you can spot a weak hook or "AI slop" immediately and fix it.
• Hands-on with AI content tools — to go faster and sharper, not to replace judgment.
• Comfort influencing across functions without direct authority.

Requirements

• Nice to have: experience in higher education or adult-learner audiences; building executive thought leadership; managing creators or UGC; familiarity with the modern content stack (HubSpot, GA4, Sprout, Canva).

Benefits

• Own something that matters.
• This is not an execution-only role. You will set the strategy, build the systems, and shape how a global audience understands and trusts Nexford.
• Global scope, meaningful mission.
• Nexford is a modern online university built to expand access to quality education across the world — your work will reach learners in dozens of countries.
• AI-forward by design.
• Nexford encourages intelligent use of AI tools to move faster and produce better work. You will have the freedom to build modern content operations, not maintain legacy processes.
• Senior IC with a growth path.
• This role comes with real strategic ownership today and a clear potential path into people management as the team scales.
• Work with a cross-functional team that moves fast.
• You will collaborate closely with Growth, Brand, Product Marketing, and Leadership — not operate in a silo.