Content Marketing Manager

Role Description

AcuityMD is seeking a Content Marketing Manager to help establish the company as the leading voice in MedTech commercial excellence. In this role, you will create and distribute high-quality content that educates the market, amplifies our brand narrative, and supports demand generation efforts.

• Own the creation and execution of AcuityMD’s content calendar across blog, email, social, customer stories, and thought leadership programs.
• Partner with the Head of Brand & Communications to translate company narrative, positioning, and market insights into compelling content.
• Write and edit a wide range of content including articles, reports, case studies, event content, executive bylines, and customer success stories.
• Support Flywheel and other major company events through content development before, during, and after the event.
• Manage content production workflows and coordinate with internal subject matter experts, customers, freelancers, and agencies.
• Develop content that supports demand generation campaigns and helps prospects move through the buyer journey.
• Partner with Product Marketing to bring new products, features, and customer success stories to market.
• Drive content distribution across owned, earned, and social channels to maximize reach and engagement.
• Measure content performance and use data to continuously improve content quality, audience engagement, and business impact.
• Maintain a high bar for editorial quality, consistency, and brand voice across all published content.

Qualifications

• 5+ years of experience in content marketing, editorial, communications, journalism, or a related field.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Exceptional writing and editing skills with the ability to simplify complex topics into engaging, credible content.
• Experience developing content for multiple formats and stages of the buyer journey.
• Strong interviewing and storytelling abilities, particularly when working with customers and subject matter experts.
• Proven ability to manage multiple content projects and deadlines in a fast-paced environment.
• Analytical mindset with experience using performance data to optimize content strategy.
• Strong collaboration skills and ability to work cross-functionally with marketing, sales, customer success, product, and executive stakeholders.
• Highly organized, self-directed, and comfortable taking ownership from idea through execution.

Requirements

• Experience in B2B SaaS, healthcare, MedTech, or other complex technology markets.
• Background in journalism, editorial, research, or communications.
• Experience supporting executive thought leadership or ghostwriting programs.
• Familiarity with SEO, content distribution, and marketing automation platforms.
• Experience producing content tied to conferences, webinars, or field marketing initiatives.

Benefits

• Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices.
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US.
• Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans: 100% paid for all employees and 75% paid for dependents.
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
• Optional Team Retreats: In-person meetings multiple times per year for co-working and social gatherings.
• Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.