Senior Content Marketing Manager
Full-time
Applause
Role Description
This role’s purpose is to generate high-quality content that converts Applause’s audience, resulting in at least $2m in new sales pipeline and $900,000 in ARR contribution from content channels.
The Sr. Content Marketing Manager will own all content initiatives, including:
- Ads
- Short- and long-form copy (blogs, ebooks, infographics, etc.)
- Thought leadership presentations
- SEO and AEO strategy
This person will work closely with the Director of Marketing to define and execute our content marketing strategy.
Responsibilities:
- Own the content calendar from beginning to end, including quarterly editorial planning
- Plan, organize, execute, and publish content at a rapid pace to support all company initiatives
- Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies
- Conduct primary and secondary research and synthesize data into compelling content deliverables
- Define and execute Applause’s thought leadership strategy
- Be the driving force behind audience personas, research, and topic selection
- When needed, cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines
Qualifications
- 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company
- Incredible content writing & editing chops, with a multi-disciplinary skillset in writing, video, and design
- Ability to adapt and find creative solutions to unforeseen challenges
- Strong work ethic and discipline
- Effective in a remote setup with a stable 50+ Mbps internet connection
Benefits
- 100% remote w/ no office mandate
- Earned PTO
- 20 official company holidays
- Health care
- Life insurance
- Amazing colleagues
- Energetic culture that is positive and celebrates together
- Inspiring mission & software product
- Ability to grow your career in a fast-growing tech startup
Company Description
Applause is a SaaS start-up founded by experienced entrepreneurs and backed by the best VCs in Silicon Slopes. We’re focused on helping companies supercharge their team’s performance so they can win more lifelong customers.
Vacancy posted 20 days ago
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