Demand Generation Manager

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets. This role is responsible for cross-channel campaign management for all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success. The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands-on execution. This role will report into the Director of Demand Generation and Marketing Ops. Key Accountabilities: Define strategy for, manage, and optimize the execution of demand generation campaigns across both Marketing and cross-functional channels Own Marketing’s acquisition pipeline targets, and regularly report on pipeline health to Marketing leadership Manage tactics across inbound (paid and owned media) and ABM channels Clearly define key targeting segments with a focus on behavior-based triggers for nurture Collaborate closely with our partners in Sales to develop effective cross-functional conversion strategy across all channels Collaborate with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution Regularly analyze and report on campaign performance and ROI to key stakeholders Partner with Marketing Operations on email marketing, lead tracking, and funnel conversion Desired Skills and Experience: 6-8+ years of experience in Demand Gen and/or Performance Marketing roles Proven success owning pipeline goals Paid Media and Owned channel management Ability to multi-task and manage across multiple simultaneous programs Strong communication skills and collaborative excellency B2B Software-as-a-Service (SaaS) and Healthtech experience preferred Bachelor’s degree or equivalent work experience #LI-HYBRID Base Salary Range $100,000—$125,000 USD Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale. Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve. We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.

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