AI Product Lifecycle & Growth Lead

AI Product Lifecycle & Growth Lead

The AI Product Lifecycle & Growth Lead is a highly strategic, data-driven role responsible for driving active usage and long-term engagement of Lenovo's AI products, including Qira. This leader will design and execute lifecycle growth strategies by segmenting users across install, activation, engagement, and re-engagement cohorts, leveraging data and analytics to determine the right intervention at the right time. The role partners closely with product, user operations, business intelligence, and CRM teams to integrate product usage data with lifecycle channels such as email, in-product prompts, and push notifications.

This individual will influence existing enterprise platforms and processes to move at a faster, software-oriented cadence. This is a senior, hands-on role for someone passionate about translating data into scalable growth strategies that drive sustained user adoption.

Location: Open to remote work in the US. Chicago, IL is highly preferred.

What You'll Do

1. Activation & Onboarding

• Define and optimize activation strategy for pre-installed Qira experiences
• Design and influence in-product onboarding flows that drive early "aha/value moments"
• Partner closely with:
• Product Management to shape feature readiness and activation triggers
• User Operations to improve first-run experience and friction points
• Research & Analytics to identify drop-offs, usage patterns, and activation drivers
• Establish clear activation KPIs (e.g., first meaningful action, cross-device engagement, retained sessions)
• Build experimentation roadmaps (A/B tests, cohort analysis, activation modeling)

2. Lifecycle & Habit Formation

• Design and scale lifecycle engagement journeys across:
• In-app messaging
• Push notifications
• Email
• SMS
• Web and social retargeting
• Partner with the CRM Center of Excellence (COE) to:
• Leverage automation infrastructure
• Develop segmentation frameworks
• Implement personalization at scale
• Develop behavior-based triggers and reinforcement loops
• Drive measurable improvements in 7-day, 30-day, and 90-day retention

3. Installed Base Conversion & Ecosystem Expansion

• Convert inactive or low-engagement users into active Qira users
• Build automated journeys that:
• Drive feature discovery
• Reinforce value moments
• Encourage cross-device engagement between PC and Motorola devices
• Collaborate with:
• CRM COE on channel orchestration
• Customer Lifetime Value teams on long-term value modeling
• User Operations on scaling engagement infrastructure
• Ensure lifecycle strategies are aligned with broader ecosystem priorities

4. Use-Case Storytelling Embedded in Growth Loops

• Translate AI capabilities into behavior-driving use cases
• Partner with Product and Storytelling teams to align feature narratives with activation triggers
• Ensure product releases include built-in activation journeys
• Tie messaging directly to measurable engagement outcomes

Basic Qualifications

• 10+ years experience in CRM, lifecycle marketing, growth marketing, or user engagement roles, preferably supporting software or digital products.
• Experience in data-driven growth strategy, including user segmentation, cohort analysis, and lifecycle optimization across install, activation, engagement, and re-engagement stages.
• Hands-on experience leveraging lifecycle channels such as email marketing, in-product messaging, and push notifications to drive active usage and retention.

Preferred Qualifications

• Proven ability to work with product usage analytics and integrate behavioral data with CRM and marketing systems.
• Demonstrated success influencing and collaborating with cross-functional teams (product, engineering, user operations, BI, CRM) in complex enterprise environments.
• Experience operating at a strategic level, defining growth architecture and frameworks while remaining hands-on with execution in a fast-paced, evolving environment.

The base salary budgeted range for this position is $158K - $170K. Individuals may also be considered for bonus and/or commission. Lenovo's various benefits can be found on We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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