Senior Director Product Marketing (Unit 42)

Your Career

As the marketing leader for our Unit 42 portfolio, your team is responsible for the success of Palo Alto Networks industry-leading threat intelligence, threat hunting, incident response (IR), managed detection and response (MDR), and proactive security services. This role will set the strategic direction and own the positioning for our end-to-end Unit 42 business, ultimately delivering customer acquisition, pipeline and thought leadership to meet our business objectives.

The ideal candidate is a product marketing leader, who can manage all aspects of marketing strategy, positioning, planning, budgets, big bets, metrics and reporting. The role requires strong domain knowledge in cybersecurity and experience in MDR, IR and/or threat intelligence domains. Great communication skills and strong collaboration with product development and service delivery teams is a must.

Your Impact

• Own the overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, with a key focus on how services can drive product pull-through.
• Lead positioning for Unit 42 to establish a bold, differentiated point of view across all service categories.
• Deliver world-class thought leadership (e.g. threat reports, adversary attribution, and ongoing threat/attack campaign reporting) that elevate Unit 42, Cortex, and Palo Alto Networks overall brand in security operations.
• Lead with an AI-first mindset that delivers automation and scale across all product marketing workflows, optimizing the team's operational efficiency, collateral generation, and go-to-market execution.
• Work closely with direct reports to develop marketing plans and evaluate key marketing initiatives as well as tentpole programs to achieve growth targets.
• Establish clear and consistent marketing performance metrics. Communicate metrics across company leadership.
• Recognize new market opportunities and influence go-to-market priorities.
• Ensure each business is positioned in a way that resonates with customers and our messaging reflects the value we bring in terms that our customers understand.
• Understand our buyer personas and collaborate with sales leadership to amplify the Unit 42 value props and sales plays within the company.

Qualifications

• 15+ years of experience in enterprise marketing, including previous product marketing leadership experience
• Demonstrated track record that proves deep knowledge of cybersecurity services and threat research.
• Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences.
• Strong analytical, leadership, and partnering skills. The ideal candidate possesses a blend of marketing, business and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market.
• Demonstrated ability to champion an AI-first approach within marketing operations, utilizing advanced automation tools to streamline content development, scale enablement assets, and uncover data-driven target audience insights.
• Experience of the full product lifecycle management from business planning to launch to program management and measurement.
• Be a good storyteller. Our marketing leaders need to be our best story-tellers and inspire the rest of the company to tell the right stories.
• Demonstrated ability to influence up, down and across functionally to peers and the ability to collaborate among multiple groups.
• An MBA is highly preferred.