Copywriter

Copywriter

Location: Hybrid – Based in our RTP office Work Arrangement: This role offers a hybrid schedule, with a mix of remote work and in-office collaboration. Candidates should be in the Raleigh, Durham, Chapel Hill, NC area.

We are looking for a highly skilled and strategic Copywriter to join our dynamic marketing team. This role is central to shaping and maintaining our brand voice and driving customer engagement through compelling, relatable content across all B2C channels.

The ideal candidate has a proven track record of transforming complex product features into accessible, emotionally resonant narratives that motivate action and build lasting customer relationships.

Primary Responsibilities for Role:

• Content Strategy Execution: Lead the creation of strategic B2C copy that aligns with brand guidelines, campaign objectives, and overall business goals.
• Relatable Storytelling: Develop high-performing, emotionally resonant copy for a variety of channels, including:
• Email Marketing: Subject lines, body copy, and CTA's designed for segmentation and conversion.
• Social Media: Organic and paid social ads (Facebook, Instagram, TikTok, etc.) with a focus on platform-native tone and consumer insight.
• Advertising: Scripts for video/audio, banner ads, and print advertising.
• Digital/Web: Landing pages, website copy, product descriptions, and in-app messaging.
• Customer-Centric Approach: Deeply understand our target audience's pain points, aspirations, and language, translating these insights into compelling content that solves problems and creates connection.
• A/B Testing & Optimization: Collaborate with design and analytics teams to implement rigorous A/B testing, analyze copy performance, and iterate quickly to maximize conversion and engagement rates.
• Brand Voice Champion: Maintain, evolve, and enforce a consistent, distinct, and approachable brand voice across all external communications.

Additional Responsibilities:

• Review, edit, and provide final approval for all B2C copies developed by external agencies, internal teams, and channel partners to ensure strict brand alignment, tonal consistency, and regulatory compliance.
• Serve as the primary subject matter expert for copy and narrative strategy in cross-functional working groups offering proactive guidance to mitigate messaging risks.
• Oversee the organization and maintenance of key messaging matrices, campaign boilerplate copy, and approved claim libraries for easy access by marketing and sales teams.
• Proactively monitor competitor communication and advertising strategies to identify market opportunities, messaging gaps, and potential areas for differentiation.

Education:

Degree in one of the following: English or Literature, Journalism, Marketing, Communications, or Advertising.

Experience:

5+ years of professional copywriting experience, with a significant portfolio showcasing success in high-volume, performance-driven B2C environments (e.g., e-commerce, tech, DTC) Experience in a regulated industry (e.g., Finance, Health, CPG) that requires balancing compliance with creativity. Proficiency in SEO best practices and content optimization. Familiarity with marketing automation platforms.

Knowledge | Skills | Abilities:

• Expert B2C Persuasion: Advanced skill in writing high-converting, empathetic copy tailored to drive specific consumer actions across the entire marketing funnel.
• Channel Mastery: Proficiency in adapting tone, format, and style for optimal performance across all major B2C channels (e.g., social, email, web, ads).
• A/B Testing & Optimization: Proven skill in designing, executing, and interpreting A/B and multivariate copy tests to continuously improve conversion and engagement rates.
• Strategic Brief Translation: The ability to rapidly translate complex business objectives, product features, and technical details into simple, compelling consumer benefits.
• Brand and Compliance Stewardship: Expert knowledge and ability to enforce brand voice and style while ensuring copy adheres to relevant legal and regulatory guidelines.
• Audience Empathy: Innate ability to adopt the consumer's mindset to create deeply relatable messaging that addresses pain points and aspirations.
• Cross-Functional Collaboration: Strong skill in clearly articulating creative rationale and working seamlessly with design, product, and channel marketing teams.
• Meticulous Craftsmanship: Exceptional skill in self-editing, proofreading, and delivering flawless final copy under tight deadlines.
• Platform Trend Fluency & Relevance: Proven ability to monitor and analyze emerging trends, language, and cultural shifts on major B2C platforms (e.g., TikTok, Instagram, YouTube) and provide strategic directions to adapt brand voice and copy execution, ensuring Grifols' messaging remains relatable, authentic, and culturally relevant to its target audience.