Director of Sales Marketing

About the role

Vīb Denver, a full-service hotel in Denver managed by TWC Management, is converting to Aiden by Best Western, an upscale boutique brand, and is hiring a Director of Sales & Marketing to own the hotel's local sales effort and grow group, corporate and locally negotiated room revenue.

Ensure you read the information regarding this opportunity thoroughly before making an application.

This is a rare chance to lead sales through a brand conversion: you will reposition the hotel in the market, relaunch it to corporate and group clients under the Aiden name, and build its local book of business from day one.

This is a hands-on leadership role for a seller who still loves to prospect. You will build the sales plan, run the sales office, and work closely with the General Manager, Revenue Manager and Director of F&B to drive total hotel revenue across rooms, meeting space and catering.

You will be rewarded directly for what you bring in: on top of base salary, you earn commission on every realized room booking the local sales department generates.

Key responsibilities

Sales leadership

• Build and execute the annual sales and marketing plan and budget with the General Manager
• Achieve or exceed budgeted group, corporate (LNR) and local room revenue
• Lead, coach and hold accountable any sales managers and sales coordinators on the team
• Run weekly sales meetings, pace reviews and account reviews

Business development

• Prospect, solicit and close new group, corporate, SMERF, sports, wedding and social business
• Negotiate and manage locally negotiated rate (LNR) accounts with Denver-area companies
• Conduct outside sales calls, site tours, client entertainment and trade show / networking events
• Build relationships with Visit Denver, local businesses, event venues and community partners
• Maintain an active pipeline in the CRM / sales system with accurate, up-to-date activity

Revenue and total-hotel results

• Partner with the Revenue Manager on group displacement, pricing and rate strategy
• Work with the Director of F&B and catering team to sell meeting space, banquets and catering packages
• Drive bookings for the hotel's outlets and event spaces as part of group and local sales
• Review group contracts for profitability, attrition, cancellation and F&B minimums

Marketing

• Oversee the hotel's local marketing: website content, social media, email campaigns, promotions and collateral
• Ensure compliance with brand sales and marketing standards and programs
• Track competitor activity and market trends and report on market share

Reporting

• Deliver weekly and monthly reports on production, pace, pipeline and forecast
• Prepare sales sections of the annual business plan and ownership reports

Qualifications

Required

• 4+ years of hotel sales experience, including group and corporate sales
• 2+ years in a sales leadership role (Director of Sales, Associate/Assistant DOS or Senior Sales Manager)
• Proven record of meeting or exceeding room revenue goals
• Strong negotiation and contract skills, including group and LNR agreements
• Working knowledge of hotel sales systems / CRM, STR reports and revenue management concepts
• Comfortable prospecting, making outside calls and building a book of business from scratch
• Excellent written and verbal communication

Preferred

• Full-service or upscale/lifestyle hotel experience with meeting space and catering
• Established relationships in the Denver market, including corporate accounts and Visit Denver
• Experience selling F&B, banquets and event spaces alongside rooms
• Bachelor's degree in Hospitality, Business, Marketing or a related field

Compensation

$90,000–$95,000 base + uncapped commission, with realistic total earnings of $105,000+ per year. Based on historical production, commission alone would have exceeded $15,000, and a strong producer will earn more. xhqgsiq

Commission structure

• Commission of 0.75% is earned on all realized room revenue from bookings generated by the local sales department
• Qualifying bookings include groups, locally negotiated rate (LNR) accounts, and other local bookings sourced through the sales department
• "Realized" means the guest has stayed and the revenue has been posted and collected; cancelled, no-show and attrited room nights do not earn commission
• Commission is calculated on net room revenue (excluding taxes, fees and F&B) and paid quarterly in arrears
• Full terms, including booking attribution and payout timing, are set out in a written commission plan provided at offer

Reporting, benefits and how to apply

• Reports to: General Manager
• Location: On-site in Denver, CO, with regular outside sales calls
• Schedule: Full-time; evenings and weekends as needed for site tours and client events
• Benefits: Health, dental and vision insurance options, SIMPLE IRA contribution, paid time off, and hotel and F&B discounts

To apply, send your resume and a short note on your best sales win to Jennifer DiCianni at . TWC Management is an equal opportunity employer.