Director of eCommerce

About Southern Tide

Southern Tide, LLC At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.

Benefits

• generous vacation policy
• health and wellness coverage
• 401k with company match
• discounted stock purchasing
• options for education reimbursement
• amazing product discounts!

Director, eCommerce

The Director, eCommerce leads the eCommerce channel across operations, merchandising, and inventory management to drive revenue and achieve financial targets. This role partners with Southern Tide leadership and cross-functional teams to execute short-term and long-term strategies. This leadership role focuses on delivering an optimal omni-channel customer experience while improving conversion, inventory turn, and profitability.

This role is an in-office role, located in Southern Tide's downtown Greenville SC office.

Key Responsibilities

• Develop, lead, and execute the eCommerce strategy to drive profitable growth for the total company.
• Own the three-year, annual, and monthly strategic plans for eCommerce; report weekly on performance, initiatives, and results.
• Achieve annual Net Sales and Operating Income targets for the eCommerce channel in alignment with approved budgets, while continuously measuring performance and pivoting strategy as needed based on results and changes in the external environment.
• Understand and manage key eCommerce metrics and their interdependencies (traffic quality, conversion, AOV, returns).
• Set and achieve KPI targets in partnership with Southern Tide's Leadership team; align team goals and actions to deliver results.
• Lead, develop, and inspire the eCommerce team to achieve channel objectives.
• Translate strategy into clear priorities, goals, and execution plans for the team.
• Plan annual and seasonal eCommerce demand targets aligned to channel strategy.
• Partner with Planning and leadership on the promotional calendar to ensure appropriate inventory allocation, depth, and seasonal flow, and communicate needs and priorities to the DC (Lyons).
• Provide feedback on future product deliveries to ensure assortments support eCommerce strategic and financial plans.
• Collaborate cross-functionally on the product launch calendar to ensure timely execution and readiness.
• Align with cross-functional teams (Marketing, Design, Merchandising, Planning, Retail, Wholesale) to develop and execute the Brand’s omni-channel growth strategy.
• Serve as a key contributor to Brand strategy, recognizing the website as the central hub of Brand storytelling and communication.
• Ensure all content on southerntide.com meets Brand standards and supports business goals.
• Partner with Marketing, Design, and Merchandising teams to ensure:
  • Accurate and compelling product assortment, descriptions, categories/tags, and imagery.
  • A consistent and effective cadence for content refreshes and site re-merchandising.
  • Ensure content (banners, blogs, SMS) is current and aligned to strategy.
• Optimize user experience across site functionality, including:
  • User flows, landing pages, and product pages
  • Navigation, category structure, sort orders, and categorization strategies
  • Maximize SEO performance within existing platforms.
• Manage strong partnerships with Southern Tide's Leadership team and Brand Marketing to support channel strategy and financial goals, including identifying and managing third-party vendors and external resources.
• Oversee the design, development, and ongoing maintenance of the website across desktop, mobile, and tablet, ensuring alignment with Brand positioning and overall strategy.

Equal Opportunity Employer

Southern Tide is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at View phone number on click.appcast.io. U.S. EEOC: Know Your Rights Oxford Industries participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish. Please click here to review our Applicant Privacy Policy.

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in Southern Tide’s company owned stores, Southern Tide Signature Stores and online at Products can also be found in more than 850 specialty retailers, and premium department stores across the United States. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM). Oxford Industries (NYSE:OXM) is an international apparel company headquartered in Atlanta featuring a diverse portfolio of owned lifestyle brands, consisting of Tommy Bahama©, Lilly Pulitzer©, Southern Tide©, The Beaufort Bonnet Company©, Duck Head©, Jack Rogers© and Johnny Was©.

Equal Opportunity Employer (duplicate)

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at View email address on click.appcast.io or View phone number on click.appcast.io.