Social Content Creator

Who We Are:

Lippert is a leading, global manufacturer and supplier of highly engineered products and customized solutions, dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries. We combine our strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled customer service, award-winning innovation and premium products to all of our customers.

Why We are Different:

At Lippert, Everyone Matters. This is not just a tagline or empty promise; it is who we are. We have intentionally created a culture that values and celebrates our team members' unique and varied backgrounds, perspectives, and experiences. We strive to give our team members a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our team members.

What You will Get:

1. A unique, inclusive and supportive company culture.
2. Comprehensive benefit offerings including medical, dental, vision, 401k with employer match, vacation, and more!
3. Fair and competitive compensation.
4. Career development and mentoring and opportunities to grow.
5. Holiday, personal and vacation days.

Summary/Objective:

This role will contribute significantly to the overall success of our Social Media Department and advance the creative expertise and breadth of our Marketing Services. The Social Media Content Creator will be primarily responsible for the creative storytelling and development and improvement of our evolving content strategy.

Duties and Responsibilities:

1. Support content creation efforts across multiple brands (including Lippert Scouts) with a focus on social-first, B2B & B2C-driven storytelling.
2. Generate big, innovative content ideas that align with brand strategy and audience interests.
3. Edit existing video and photo assets within the Lippert database to create engaging social media content
4. Collaborate with social and creative team to develop engaging, platform-specific content (photo, video, graphics, short-form copy).
5. Infuse creativity and fresh thinking into every project, pushing boundaries while staying on brand.
6. Use insights from the Scouts community and other audience feedback sources to inform and inspire content concepts while adding value to overall insights efforts.
7. Conduct interviews, gather quotes, and translate real RVer stories into compelling, relatable social content.
8. Work cross-functionally with creative, product, and marketing teams to bring ideas to life and ensure brand consistency.
9. Stay current on social media trends, best practices, and competitor activity to help keep content innovative and relevant.
10. Contribute to planning, organization, and execution of content shoots and creative campaigns.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Conditions:

1. Primarily working indoors, office & plant environment.
2. May sit for several hours at a time.
3. Exposure to computer screens.
4. Repetitive use of hands to operate computers, printers, and copiers.

Qualifications:

1. 2-4 years of experience in social media and video/graphic content creation.
2. Strong portfolio of social-first work (video, photo, graphic, copywriting).
3. Creative thinker with a passion for storytelling and big ideas.
4. Familiar with B2B and brand-driven social strategies.
5. Confident communicator and collaborator across teams.
6. Comfortable conducting interviews and gathering insights.

Competencies:

1. Creative Thinking - Generates original ideas and innovative approaches to social content.
2. Social Media Fluency - Understands platform trends, formats, and audience behavior.
3. Storytelling - Translates insights, interviews, and brand values into compelling narratives.
4. Collaboration - Works effectively across teams and functions to bring content to life.
5. Adaptability - Shifts easily between brands, voices, and project types.
6. Insight-Driven - Uses community feedback and performance data to inform content direction.
7. Initiative - Self-motivated and proactive in proposing and executing ideas.
8. Attention to Detail - Delivers high-quality, polished work that aligns with brand standards.

Required Education and Experience :

1. Minimum of 2-year Social Media Marketing experience required
2. Proficient knowledge of Adobe Creative Suite and other editing software
3. Personal passion and participation on social platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok, etc.)
4. Proficient in social media native insights, capabilities and Microsoft Office tools
5. Intermediate knowledge of social media management tools (eg; Salesforce Social Studio, Hootsuite, Sprout Social or similar)

Supervisory Responsibility:

This role does not have any supervisory responsibility upon hiring.

Physical Demands:

While performing the duties of this job, the employee is regularly required to stand, walk, use hands to handle, feel, or reach. This position is not very active when it comes to movement and requires a lot of typing and sitting in a chair.

Position Type/Expected Hours of Work:

This is a full-time salary position, and hours/days of work are decided by production schedules and your reporting manager.

Travel:

Occasional travel to company events, content shoots, or meetings may be required. While not mandatory, the ability to travel as needed to support key initiatives is preferred.

Work Authorization/Security Clearance:

Must be legally authorized to work in the United States.

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Lippert provides equal employment opportunity to all team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, ancestry, age, genetic information, disability, citizen status, protected veteran status, military service, marital status or any other legally protected category as established by federal, state, or local law. This policy governs all employment decisions, including recruitment, hiring, job assignment, compensation, training, promotion, discipline, transfer, leave-of-absence, access to benefits, layoff, recall, termination and other personnel matters. All employment and personnel-related decisions are based solely upon legitimate, job-related factors, such as skill, ability, past performance, and length of service with Lippert.

Lippert's strong commitment to equal employment opportunity requires a commitment by each individual team member. Compliance with the letter and spirit of this policy is required of all team members. Violations of this policy should be immediately reported to your leader or to any member of leadership. Team members who violate this policy will be subject to disciplinary action, up to and including termination of employment.

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