E-Commerce Email Marketing Specialist

Position Overview We are looking for an experienced E-Commerce Email Marketing Specialist with 5+ years of hands-on experience to lead our email marketing, customer engagement, and retention strategy. The ideal candidate will combine email marketing expertise, creative design, HTML editing, automation, analytics, and brand strategy to build meaningful connections with our customers and drive measurable e-commerce revenue. You will be responsible for understanding our audience, developing strategies that connect with them, and creating engaging campaigns and automated customer journeys that increase sales, repeat purchases, customer retention, and Customer Lifetime Value (LTV). This is a hands-on role requiring both strategic thinking and execution. Key Responsibilities 1. Email Marketing Strategy & Brand Communication Develop and execute the overall e-commerce email marketing strategy. Create email strategies that strengthen the brand and build long-term relationships with customers. Understand our target audience, customer behavior, needs, and preferences. Develop content that connects with the audience, builds engagement, and encourages repeat purchases. Ensure all communication reflects the brand's voice, positioning, and identity. Develop strategies around customer acquisition, engagement, retention, and reactivation. 2. Automated Email Flows Create, manage, test, and continuously optimize automated customer journeys, including: Welcome Series Abandoned Cart Abandoned Checkout Browse Abandonment Post-Purchase Cross-Sell / Upsell Product Review Replenishment Win-Back VIP / Loyalty Customer Re-engagement Product-specific flows Customer Anniversary / Special Occasion flows The candidate should be able to independently create automated flows from concept to execution, including triggers, conditions, segmentation, content, design, testing, and optimization. 3. Klaviyo Management Strong hands-on experience with Klaviyo is required. Build and manage campaigns and automated flows in Klaviyo. Create customer segments based on purchase history, engagement, browsing behavior, order value, and other customer attributes. Manage customer profiles, events, triggers, properties, and integrations. Analyze Klaviyo performance reports and identify opportunities for improvement. Maintain database quality and email deliverability. 4. Campaign Planning & Execution Plan and execute regular email campaigns. Create promotional emails, product launches, seasonal campaigns, new collections, flash sales, and special offers. Develop email calendars aligned with marketing, sales, promotions, and inventory objectives. Write engaging and conversion-focused email copy. Develop compelling subject lines, preview text, CTAs, and promotional messaging. Continuously test and improve campaign performance. 5. HTML Email Editing Create and edit HTML-based email templates. Make HTML/CSS modifications to email templates when required. Ensure emails are responsive and optimized for desktop and mobile. Troubleshoot formatting, layout, links, images, and rendering issues. Customize email templates beyond standard drag-and-drop functionality. 6. Graphic Designing Design visually appealing and conversion-focused email creatives. Create banners, promotional graphics, product layouts, and other email marketing assets. Maintain consistency with the brand's visual identity. Adapt designs for different campaigns, promotions, product launches, and customer segments. Work with tools such as Photoshop, Illustrator, Canva, Figma, or similar design software. 7. Customer Segmentation & Personalization Develop targeted campaigns based: Purchase history Customer Lifetime Value Average Order Value Number of purchases Product/category purchased Browsing behavior Email engagement Customer recency and frequency New vs. returning customers VIP/high-value customers Inactive customers Use personalization and segmentation to deliver relevant content to the right customer at the right time. 8. SMS / Push Notifications Experience with PushEngage (Push Notification marketing) or similar push notification platforms is preferred. Develop and manage push notification campaigns alongside email marketing. Experience integrating SMS and push notifications with e-commerce lifecycle strategies will be an advantage. Coordinate email, SMS, and push campaigns to create a consistent customer journey. 9. Analytics, Testing & Revenue Optimization Monitor and improve: Email-attributed revenue Revenue Per Recipient (RPR) Open Rate Click-Through Rate (CTR) Conversion Rate Unsubscribe Rate Flow Revenue Campaign Revenue Repeat Purchase Rate Customer Retention Customer Lifetime Value Conduct A/B testing of: Subject lines Preview text Email copy Offers CTAs Designs Product recommendations Customer segments Send times Email frequency Use data to continuously improve efficiency, engagement, conversion, and revenue. Brand Strategy & Audience Connection The successful candidate should understand that email marketing is not only about sending promotional emails. You will be expected to: Understand the brand's personality and positioning. Develop communication that resonates with the target audience. Build a strong relationship between the brand and its customers. Create content that provides value rather than relying solely on discounts. Identify customer motivations, pain points, and purchasing behavior. Develop campaigns that strengthen brand loyalty and encourage repeat purchases. Maintain a consistent tone and visual identity across customer communications. Required Qualifications 5+ years of professional experience in e-commerce email marketing. Strong hands-on experience with Klaviyo. Proven experience creating and managing automated email flows. Strong understanding of e-commerce customer lifecycle marketing. Experience with Shopify, WooCommerce, or other e-commerce platforms. Strong HTML/CSS editing skills for email templates. Graphic design experience and ability to independently create email creatives. Strong e-commerce copywriting skills. Experience with customer segmentation and personalization. Experience with A/B testing and email performance optimization. Strong analytical and problem-solving skills. Ability to understand data and translate it into actionable marketing strategies. Experience with push notification platforms such as PushEngage is an advantage. Preferred Qualifications Experience managing email marketing for a DTC/e-commerce brand. Experience managing a large customer database. Experience with SMS and push notification marketing. Experience with Shopify + Klaviyo integrations. Experience with dynamic product feeds and personalized product recommendations. Knowledge of email deliverability, SPF, DKIM, and DMARC. Experience with loyalty, subscription, review, and referral platforms. Experience using Photoshop, Illustrator, Canva, Figma, or similar design tools. Strong understanding of customer retention, repeat purchases, and LTV. #J-18808-Ljbffr Hans Metal