Director, AI Powered Measurement

Company description Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

With our investments in Epsilon, Sapient, Marcel, and now MRCL, we power creative and media personalization at scale for our clients. Our MRCL team is an accelerant at the center of the Groupe and partners with Groupe leaders in the development of our core agentic platform, allowing Publicis to win or retain strategic accounts with industry‑leading data, tech, audience, and analytics solutions.

What is MRCL?

MRCL is Publicis Groupe’s AI‑powered data and intelligence platform that brings together the Groupe’s owned and acquired assets and data into one AI‑enabled engagement layer. The MRCLteam leads strategy, development, and delivery of the platform: enhancing our agency talent with the highest fidelity data and best applications to power personalization and brand growth.

Responsibilities

Our Director, AI Powered Measurement will drive the strategy, development, and execution of marketing measurement capabilities within MRCL. This role is central to empowering advertisers, marketers, and agency partners with advanced insights that optimize spend, improve campaign performance, and demonstrate ROI across the entire connected marketing ecosystem. The ideal candidate combines expertise in product strategy, AI‑driven marketing workflows, KPIs & performance tracking, analytical modeling and attribution capabilities with proven leadership in bringing complex products to market.

As a leader in our CoreAI platform team, this role:

• Has the opportunity to shape the data foundation for the Groupe’s strategic asset and priority investment focus.
• Will collaborate with the strongest AI developers, engineers, and data scientists in the marketing and advertising space.
• Join and help grow a focused and performance‑driven environment where data excellence fuels innovation in marketing and advertising AI.

The Key Responsibilities:

• Define and lead the product vision and roadmap for AI‑driven marketing measurement capabilities, aligning with business strategy and customer needs.
• Partner with data science and engineering teams to design scalable measurement methodologies across the paid, earned, shared, and owned marketing ecosystem (e.g., incrementality testing, attribution modeling, and ROI forecasting).
• Translate complex technical concepts into marketer‑friendly tools and insights tailored for different end users (brand marketers, agency planners, CMOs, industry verticals).
• Collaborate with clients and industry partners to establish next‑generation measurement standards in marketing (creative, media) effectiveness and cross‑channel attribution tied to business outcomes.
• Identify potential risks to product development and propose mitigation strategies, while ensuring compliance with privacy regulations and evolving data governance standards in all product development.
• Lead cross‑functional teams to deliver best‑in‑class UX for measurement dashboards, reporting and forecasting APIs, and real‑time insights.
• Monitor competitive trends and emerging technologies in AI, marketing analytics, and ad measurement to inform product strategy.
• Partner with commercial and customer success teams to craft go‑to‑market strategies and deliver feedback‑driven product improvements.
• Work with group partners to define and monitor KPIs that measure the adoption and business impact of the developed and deployed AI‑driven measurement capabilities.

Qualifications

• 8+ years of product management or product leadership experience, ideally in ad tech, martech, or marketing analytics platforms.
• Deep and applied knowledge understanding of media measurement methodologies, including MTA (multi‑touch attribution), MMM (marketing mix modeling), and causal/incrementality testing.
• Demonstrated experience building or integrating complex, technology‑enabled AI/ML‑driven products with proven value creation.
• Strong background in the marketing technology (MarTech) or advertising technology (AdTech) space, with familiarity in areas such as programmatic media, campaign optimization, customer data platforms, and creative automation. Familiarity with advertising ecosystem dynamics, including DSPs, SSPs, CDPs, marketing clouds, and agency workflows.
• Familiarity with AI/ML, APIs, and developer platforms; ability to translate technical capabilities into differentiated user experiences in marketing and advertising applications.
• Familiarity with data processing principles and visualization (e.g., pandas/NumPy, PowerBI), deep learning frameworks (e.g., TensorFlow/PyTorch), model operations management (e.g., MLFLow, Spark MLib), and agentic frameworks (e.g., LangChain / LangGraph).
• Strong execution background with a record of shipping complex platform products.
• Excellent communication and stakeholder management skills, with the ability to influence at executive and technical levels.
• Experience with data programming languages, namely SQL and/or Python.
• Entrepreneurial mindset with comfort operating in a fast‑moving, ambiguous environment.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation

Compensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/22/2026.