Head of Brand Strategy

Head Of Brand Strategy

Oncourse Home Solutions, also operated as American Water Resources, is a trusted home protection provider helping homeowners across the country protect what matters most. We are a $500 million organization backed by private equity firm Apax Partners, serving 2 million customers across 43 states. We partner with 25+ utilities and municipalities (and growing!) to provide customized solutions tailored to any community - delivering real value where people live. We help homeowners protect the essential systems that keep their homes running - from HVAC, appliances, and electrical to water, sewer, gas lines, and more - so they can avoid the stress and financial impact of unexpected repairs. Our work helps homeowners stay safe, comfortable, and confident in their homes every day. At Oncourse, our people are what makes that possible. We call ourselves SUPERs - Successful, United, Progressive, Empathetic, and Reliable - because that's how we show up for our customers and for each other. We invest in our employees through competitive benefits, an inclusive culture, and employee-led resource groups that strengthen connection, community, and belonging across the company. As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.

Position Summary: Reporting to the SVP, Growth, we are seeking a Head of Brand Strategy to lead the design and execution of our brand strategy as it relates to our key stakeholder groups (both prospective and current) – customers, partners, employees and service providers. This position, working with peers within marketing and other business stakeholders, will be responsible for evolving and effectively communicating our customer-facing and B2B value propositions, defining our go-to-market approach to activating these value propositions, competitive positioning and managing our brand reputation in the marketplace. This position will be responsible for ensuring our brand-building strategies and efforts are aligned with achieving our core business goals and are in line with our Oncourse values. This position will be the steward of our brand across all touch-points – offline and online – and through all stages of the customer journey – from enrollment to account management to the claims experience. This position will also directly manage our creative studio (in-house creative team including design and copywriting) which is responsible for producing our marketing collateral which is a critical component of brand strategy go-to-market. The role will also be responsible for managing external agencies including brand marketing, PR, customer research and reputation. This role is based in Naperville, IL office. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.

Responsibilities include but are not limited to:

• Brand Strategy
• Brand Reputation Management
• Cross-Functional Collaboration & Partner Marketing

We're Excited If This Is You

Experience and Qualifications of the Role

We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing.

Competencies