Product Marketer

ezCater is the #1 food tech platform for workplaces in the US. The company makes it easy for any organization to manage its food needs and order from over 125,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from employee meal programs to one-off meetings, all backed by beyond helpful 24/7 service and business-grade reliability. For restaurant partners, ezCater helps grow their business by bringing them new high-value customers and large orders.

We’re adding a Product Marketer to our Enterprise Marketing team to support our product-led growth, self-serve, and Enterprise Admin Controls. You will own go-to-market, competitive intelligence, and growth for this area, driving adoption, expansion, and revenue impact of Admin Controls across Enterprise Accounts. You are a master storyteller with strong collaboration skills and deep experience partnering with product, sales, CS, and marketing teams to create compelling narratives that enable sales to win more deals. This role requires a strategic thinker who analyzes and incorporates data and customer insights.

What You'll Do:

• Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations.
• Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders.
• Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners.
• Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion.
• Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights.
• Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidently.
• Measure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention.
• Act as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement.

What You Have :

• 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases.
• Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences.
• Experience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutions.
• Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization.
• Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses.
• Experience working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motions.
• Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans.
• Equal parts creative storyteller and analytical thinker, with a “figure it out” ownership mindset and comfort operating independently in ambiguous, evolving spaces.
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

The national total target cash compensation range for this position, including base salary and bonus target, is $115,000 – $157,000 annually.

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).