Hospice Community Liaison

The Sequoia Difference At Sequoia Home Health and Hospice, we’re passionate about our work and take pride in the quality of service we provide. Our community is uniquely diverse, and it’s our aim to fulfill the unique needs of our patients through excellent individualized care. Our focus is to help facilitate a smooth and safe transition home and provide life-changing service with the amount of care and dignity our patients and their families deserve. Sequoia Hospice is growing and looking for an experienced Hospice Community Liaison to join our team! JOB SUMMARY The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market. Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations. Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested. Continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Work with the Executive Director to establish marketing techniques. Employ marketing and promotional initiatives to achieve budgetary volume projections. Establish and maintain positive working relationships with current and potential referral and payer sources. Build and monitor community, customer, and payer and patient perceptions of Sequoia Hospice as a high quality provider of services. Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. Maintain comprehensive working knowledge of Sequoia Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning. Maintain comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintain comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Sequoia Hospice. Monitor and report cost effectiveness of marketing efforts. JOB REQUIREMENTS Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required. At least three years of experience in health care marketing management preferably in hospice operations. Ability to market aggressively and deal tactfully with customers and the community. Knowledge of corporate business management. Demonstrates good communications skills, negotiation skills, and public relations skills. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities. PAY RANGE: $120,000 - $130,000/year Why Sequoia Home Health & Hospice? Sequoia Home Health is part of the Cornerstone Group with about 75 home health and hospice agencies throughout the country. While we are part of a large family, we operate as a local team. We understand we are nothing without great employees! It is through our team’s dedication to deliver life changing service that we become the “provider of choice” in the community that we serve. Join a culture of high performers who are on a mission to create the best Home Health and Hospice agency in the Bay Area! What makes us unique? At Sequoia Home Health, we foster an environment where clinicians and staff members have an unprecedented level of freedom to create and implement the programs that will best serve their patients and communities. We operate with the Core Values of CAPLICO in mind: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second Ownership We’d love to meet with you if you are passionate about giving exceptional patient care and creating the best Home Health and Hospice agency in the Bay Area! The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at At Sequoia Home Health, our role is to be the emotional, psychological, and clinical companion to all our patients and their caregivers. Our focus is to help facilitate a smooth and safe transition back to our client’s homes and improve quality of life by helping them get back to doing what they love. We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.