Head of Content

WD is building the infrastructure behind the AI-driven data economy. As AI scales, so does data. Every interaction, every model, every system generates data that must be stored, managed, and made accessible over time. That's where we come in. We combine deep engineering expertise with global-scale manufacturing to deliver the storage systems that make AI possible, powering hyperscale data centers, cloud platforms, and enterprise infrastructure worldwide. This isn't theoretical work. It's real systems, at real scale, people solving some of the hardest challenges in technology today. We're looking for people who want to build, solve, and operate at that level. Join us and let's shape the future of data. WD is building the infrastructure behind the AI-driven data economy. As AI scales, so does data. Every interaction, every model, every system generates data that must be stored, managed, and made accessible over time. That's where we come in. We combine deep engineering expertise with global-scale manufacturing to deliver the storage systems that make AI possible, powering hyperscale data centers, cloud platforms, and enterprise infrastructure worldwide. This isn't theoretical work. It's real systems, at real scale, people solving some of the hardest challenges in technology today. We're looking for people who want to build, solve, and operate at that level. Join us and let's shape the future of data. Job Description The Head of Content (Senior Manager, Content Strategy) is responsible for leading WD's content strategy, editorial planning, and content development efforts across corporate marketing channels. This is a highly collaborative, hands-on role for an exceptional storyteller who can independently create content while partnering with technical subject matter experts to bring WD's innovation story to life. The ideal candidate combines strong editorial judgment, outstanding writing skills, and a deep understanding of enterprise technology and AI infrastructure. They are equally comfortable interviewing engineers, collaborating with executives, managing editorial priorities, and creating content that engages technical and business audiences alike. Key Responsibilities Own WD's corporate content strategy and editorial roadmap, ensuring alignment with business priorities, marketing campaigns, product initiatives, and industry trends. Define content KPIs, build reporting frameworks, and present content performance and strategy recommendations to marketing leadership. Identify gaps in content capabilities and make recommendations for tools, talent, and processes to scale the function. Develop, write, and publish original content across WD's blog, website, social media channels, executive communications, customer stories, video scripts, presentations, and external thought leadership platforms. Serve as the primary author for strategic content initiatives, transforming complex technical concepts into compelling narratives that resonate with enterprise, technology, and executive audiences. Develop and lead WD's YouTube and video content strategy, including scripted series, product explainers, executive interviews, and event content; partner with internal creative teams and production partners on execution. Lead and manage WD’s shared editorial and content calendar, coordinating priorities across Corporate Marketing, Product Marketing, Communications, Social Media, and other cross-functional stakeholders. Partner with product marketing, engineering, research, and executive teams to gather insights, conduct interviews, and develop technically accurate content that reflects WD’s innovation leadership. Manage relationships with external content vendors, freelancers, and production partners; develop a scalable content operating model as the function grows. Identify and proactively develop content opportunities around key industry themes including AI infrastructure, cloud, data storage, digital transformation, and emerging technologies. Drive content distribution and activation strategy across owned channels, partnering with creative, social, web, and digital teams to maximize reach and impact. Support executive thought leadership through authored articles, speaking abstracts, presentations, keynote content, and industry commentary. Own content performance — establishing KPIs, applying SEO best practices, and using analytics to continuously improve effectiveness, engagement, and discoverability. Build and govern WD's editorial standards, style guide, and content quality framework across all corporate marketing outputs. Manage content budget including tools, production, and external resources Qualifications 8+ years of experience in content strategy, content marketing, journalism, corporate communications, or editorial roles within the technology industry. Exceptional writing, editing, interviewing, and storytelling skills with a portfolio demonstrating the ability to create high-quality content across multiple formats and channels. Proven experience independently developing original content from concept through publication. Ability to translate complex technical subject matter into clear, engaging, and audience-focused narratives. Proven ability to lead cross-functional content planning processes and align editorial priorities across multiple stakeholder groups. Experience developing and executing B2B YouTube or video content strategy, including scripting, series development, and channel growth. Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment. Excellent communication and collaboration skills with experience working directly with technical subject matter experts and senior leaders. Preferred Experience in enterprise technology, AI, cloud infrastructure, data storage, semiconductors, or related B2B technology industries. Experience supporting executive thought leadership and corporate storytelling initiatives. Familiarity with SEO, content analytics, and content performance optimization. Experience developing multimedia content, including video scripts and presentation content. Understanding of emerging trends shaping AI, cloud, and data infrastructure markets. Additional Information WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person's gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person's assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal" poster. Our pay transparency policy is available here. WD thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution. WD is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at View email address on click.appcast.io to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for #J-18808-Ljbffr WD