Freelance Senior SaaS Web Designer, Fully Remote

Freelance Senior Saas Web Designer

We are currently redesigning PaceMate.com and are seeking an experienced freelance web designer to bring a much higher level of strategy, polish, and sophistication to the project.

About the Project:
PaceMate is looking for a seasoned freelance web designer to take ownership of the visual design direction for our new website under tight timelines.
We are not looking for a developer . We need a senior digital designer with deep experience designing modern, high-performing websites for technology-forward companies, SaaS organizations, healthcare technology companies, and B2B enterprise brands .
The ideal designer will be able to quickly step into an active redesign project, assess current creative direction, elevate the visual experience, and deliver polished, approval-ready website designs and reusable design components.

What You'll Do:
The designer selected will be responsible for creating high-quality website design concepts and final design deliverables for the new PaceMate.com experience.
Responsibilities may include:

• Review existing homepage and website redesign concepts and identify opportunities for improvement
• Develop a stronger visual design direction for PaceMate.com
• Design an elevated, modern, enterprise-ready homepage experience
• Create page design templates for key website sections, which may include:
  • Homepage
  • Platform / solution pages
  • Product or feature pages
  • Customer / outcomes pages
  • Resource or blog landing pages
  • About / company pages
  • Conversion-focused landing pages
• Create visual systems and reusable design components to support the full website build
• Translate brand guidelines into a sophisticated digital experience
• Design with B2B healthcare buyers in mind, including:
  • health system executives
  • electrophysiologists
  • cardiac device clinicians
  • clinical operations stakeholders
• Collaborate with PaceMate's marketing team and website technology development partner to ensure developers are properly applying new design to build components
• Deliver presentation-ready design files for stakeholder review and approval
• Provide design direction that the web development team can execute cleanly

Key Deliverables:
Final deliverables to include:

• Approved homepage design concept
• Approved interior page design concepts
• Website design system / component library
• Design direction for typography, spacing, imagery, iconography, and UI components
• Responsive design guidance for desktop and mobile
• Annotated design files or visual notes for developers
• Exported PDF designs for leadership review and approval
• Source files in Figma, Adobe XD, Sketch, or Adobe Creative Suite
• Final design assets and components ready for handoff to the development team

What We're Looking For:
We need someone who can help PaceMate's website feel like the category-leading healthcare technology company we are.
You should be able to bring:

• Excellent design taste as demonstrated by portfolio examples
• Strong digital design instincts
• Healthcare or SaaS fluency
• Clear rationale for your design decisions
• The ability to balance design polish with business goals
• Speed and flexibility in a high-priority project

Required Experience

• 7+ years of professional digital design or web design experience
• Strong portfolio of modern B2B website design work
• Demonstrated experience designing websites for:
  • SaaS companies
  • healthcare technology companies
  • medtech companies
  • enterprise technology companies
  • or other complex B2B organizations
• Ability to design strategic, sophisticated, conversion-oriented website experiences
• Strong understanding of website UX principles, even though this is primarily a visual design role
• Experience designing for multiple buyer personas and complex products
• Ability to create polished executive-facing design presentations
• Comfort working quickly and independently in a fast-moving project environment

Strongly Preferred

• Experience designing for healthcare or life sciences companies
• Experience with enterprise SaaS website redesigns
• Familiarity with B2B demand generation and conversion-focused page design
• Experience designing websites for audiences that include clinical, technical, and executive stakeholders
• Experience collaborating with external website development agencies
• Strong eye for modern UI, clean information hierarchy, and premium brand presentation

Portfolio Requirements:
A detailed portfolio is required.
Please include examples of:

• Full website redesigns of B2B healthcare SaaS or technology websites
• Homepage designs
• Healthcare, digital health, and/or life sciences websites, if available
• Design systems or component libraries
• Before/after redesign examples, if possible

***Applicants who only show general branding, print design, or social media work without strong website design examples will not be considered.

About PaceMate®

PaceMate® is a patient-centered, tech-enabled cardiac device monitoring platform serving integrated delivery networks and academic health systems nationwide. Vendor-neutral and EMR-agnostic, PaceMate connects every major device manufacturer into a single platform that sits on top of any EHR.

More than 2.3 million patients are managed on the industry's only research-grade cardiac dataset, validated by 33 peer-reviewed publications, powering AI-driven clinical and operational analytics. A managed patient services model extends clinic capacity and ensures every cardiac device patient is monitored, every time.

Learn more at PaceMate.com