Digital Engagement Manager - Annual Giving / Advancement Communications

Digital Engagement Manager - Annual Giving / Advancement Communications Established in 1844 and designated a University Center by the State University of New York in 1962, the University at Albany serves a diverse student body of more than 17,000 students across three campuses. Located in Albany, New York, the university is convenient to Boston, New York City, and the Adirondacks. Job Description The Division of University Advancement is seeking a digital engagement manager to lead the creation and execution of content that drives engagement and philanthropic support. This role focuses on social media, email marketing, digital campaigns, and video content to tell compelling stories and connect with alumni, donors, students, and the broader UAlbany community. Primary Responsibilities Digital Engagement & Campaigns Create and manage engaging, platform‑specific digital content across social media, email, and web to support the UAlbany Fund's fundraising and engagement goals. Support fundraising initiatives such as giving days, crowdfunding campaigns, and special events through digital promotion. Build and deploy email communications, with an understanding of email marketing best practices. Plan and execute integrated digital campaigns that increase awareness, participation, and philanthropic support. Manage and grow social media engagement, including peer‑to‑peer and volunteer‑driven efforts. Photo & Video Content Production Capture photography and video at campus events and provide real‑time social media coverage. Produce and edit video content, including interviews, testimonials, and event coverage. Develop and maintain a strategic content calendar to ensure consistent, timely messaging. Collaborate with campus partners to align messaging and strengthen brand voice across channels, including UAlbany Magazine, campus newsletters, UAlbany Athletics, email communications, and digital campaigns. Professional Development & other reasonable duties as assigned Identify new digital tools, trends, and opportunities to enhance outreach and campaign performance. Functional and Supervisory Relationships Reports to Art Director / Advancement Communications Supervises the following positions: None Job Requirements Knowledge of current trends and best practices in digital content, social media, and video production. Strong attention to detail with excellent editing and copy‑editing skills. Excellent verbal & written communication skills, with the ability to connect effectively with a wide range of audiences. Ability to work collaboratively and manage multiple projects and meet deadlines in a fast‑paced environment. Demonstrated ability to support diversity, equity, access, and inclusion. Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community. Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role. Preferred Qualifications Experience in higher education, nonprofit, and/or fundraising environments. Professional demonstrated experience in Adobe Creative Suite (Photoshop, InDesign) and video editing software. Experience with email marketing platforms and analytics. Experience with GiveCampus or similar fundraising/crowdfunding platforms. Typical office environment Eligibility for Consideration You must be employed at the University at Albany campus. You must be in a State‑funded UUP professional position (MC employees are not eligible). You must have a permanent, term, or probationary appointment. Only temporary employees employed by UAlbany for three or more consecutive years can be considered eligible. Compensation Professional Rank and Salary Grade: Senior Staff Assistant, SL3, $57,151–60,000. Legal Statements The University at Albany is an EO/AA/IRCA/ADA employer. #J-18808-Ljbffr University at Albany