Senior Paid Media Manager

The Agora Companies service 10+ affiliated publishing groups all around the world. These publishing groups focus on developing information and products that help individuals take control of their financial, health, and lifestyle decisions.We believe strongly in investing in our people and creating opportunities for growth. Every team member plays a critical role in our success, and we are committed to helping employees develop both personally and professionally.About the RoleThe Agora Companies are seeking an experienced Senior Paid Media Manager to join the company. This individual will own customer acquisition efforts across key paid media channels, driving strategy, execution, optimization, and growth.This role is ideal for a performance marketer who combines strong analytical skills with creative thinking and has a proven track record of scaling campaigns profitably. The successful candidate will manage significant advertising budgets, identify new growth opportunities, and collaborate closely with copywriters, marketers, and leadership to achieve acquisition goals.Responsibilities:Own the paid media acquisition strategy across channels, including budget allocation, channel mix, KPI targets, and forecastingPlan, launch, manage, and optimize campaigns in-platform across Google Ads, Meta, YouTube, Native Advertising, and other emerging platforms, including audience targeting and bid and budget managementMonitor campaign performance and make data-driven decisions to improve paid media efficiency and overall marketing ROIAnalyze acquisition funnels, audience behavior, and conversion performance to identify and act on growth opportunitiesLead the testing roadmap across audiences, creative, landing pages, offers, pricing, and channelsOwn the ad creative pipeline end-to-end. Translate copy team promos into a weekly creative roadmap, brief and indirectly manage copywriters and junior creative support, and roll up sleeves to build ad creative directly when needed.Build and manage relationships with platform representatives, media partners, and vendors, and research emerging platforms, technologies, and advertising trends to bring forward new acquisition opportunitiesBuild and own clear, decision-ready reporting on the metrics that matter. Proactively surface trends, risks, and growth opportunities to leadership with a recommended course of actionOwn the integrity of campaign tracking and attribution (pixels, conversion APIs, tag management), partnering with technical teams to keep performance data clean and trustworthyPotential to directly manage junior media buying or creative support staff as the team scalesBuild AI into the day-to-day workflow to accelerate creative output, generate and test copy variations, sharpen audience research, and speed up analysis Qualifications5+ years of paid media buying and digital acquisition experienceProven success managing and scaling paid media campaigns across Google Ads, Meta, YouTube, Native Advertising, and other performance marketing channelsStrong understanding of direct response marketing and customer acquisition strategiesExperience managing six-figure to seven-figure annual advertising budgetsAdvanced analytical skills with the ability to interpret data and make strategic recommendationsExperience with campaign tracking, attribution, conversion optimization, and reporting toolsStrong understanding of audience targeting, segmentation, and testing methodologiesExcellent communication and presentation skillsSelf-starter with the ability to thrive in a fast-paced, entrepreneurial environmentExperience in financial publishing, subscription marketing, or information marketing is a plusCompensationBase Salary: Approximately $100,000 annuallyPerformance-based bonus opportunityLocation & Work Arrangement - Baltimore, Maryland, Full-Time in officeWhat We offerWe offer a wide variety of benefits, programs, and services to our employees, including:Medical, dental, and vision insurance401(k) with employer matchingGenerous paid time off and company holidaysFlexible work environmentCasual dress codeProfessional development opportunitiesCareer growth within a global organizationJob SummaryRequisition Number: SENIO001266Job Category: MarketingSchedule: Full-Time